Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and … Continue reading How Nestlé Combined Purpose and Product to Win at Social Marketing
Every business starts with a plan and if you try marketing products without any marketing strategy you will get discouraged. You should always create a product marketing strategy to be used for your product to be launched. Product marketing is a way of telling prospective buyers what is the product all about. It is where … Continue reading Product Management, Product Marketing and Training Process
Using a product funnel works. How do I know this? Because everyone does it today. As a matter of fact it happened to me recently. I purchased an entry level product online. After I paid I was redirected to a one time offer that was fairly expensive. I elected not to buy it and was … Continue reading 4 Tips On Product Funnel Creation To Make More Money
From FOMO and “liking,” the more subtle ways we participate and relate to content online can be used for marketing to the psychology of your audience. By Ed Hallen A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that … Continue reading How To Use the Psychology Of Social Proof To Your Advantage
