Simon EllisMarch 23, 2015 One of the key drivers in FMCG companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an effective and sustainable new product development process? The importance of innovation management In 2005 management consulting firm, Arthur … Continue reading What’s Your New Product? Your Innovation Management Roadmap
Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price. Rob Rasko on March 16, 2015 It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a native ad … Continue reading Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
Larry KimFebruary 23, 2015 Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – … Continue reading New Dynamic Facebook Product Ads: 7 Things You Need To Know
Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with its new Product Ads unit. Greg Finn on February 17, 2015 Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific products to specific people by using a … Continue reading Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
Matt TortoraFebruary 14, 2015 The importance of effective product information management is monumental for retailers. In fact, $ 40 billion in sales, or 3.5%, are lost each year due to supply chain information inefficiencies. When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old … Continue reading 4 Product Information Management Best Practices for Ensuring Omnichannel Success
Chris GlitheroFebruary 9, 2015 What does it matter that your products are the proverbial bee’s knees if your product descriptions aren’t the cat’s pyjamas? Unlike in a bricks and mortar shop where people can hold it, touch it and perhaps even try it out, in the brave new world of ecommerce, people can only go … Continue reading Make Your Product Descriptions the Lynchpin of Your Online Success
Courtney HuberFebruary 5, 2015 Every single aspect of a brand is important when it comes to upholding its carefully crafted identity. Whether it’s the tagline, logo, website graphics or tenor of the marketing copy—all of it must roll up into one cohesive brand voice. However, highly conceptual and creative elements can’t always be translated word … Continue reading How to Position Your Brand for Successful Transcreation of Product Marketing
Dave BrockJanuary 30, 2015 I spend a good amount of time calling on the customers and prospects of my clients. Recently, I was doing some win reviews. We were very interested in learning more about why these customers bought from my client. The key competitor was much larger and the dominant force in the industry. … Continue reading The Product Focused Company
Katey FerenziJanuary 28, 2015 There are many things to consider when discussing the market potential for your product or service including the ability for the product, and thus the business, to produce profit and ultimately scale. There are formal research tools out there that are designed to get at the issue of viability, with familiar … Continue reading Small Business Boot Camp: 9 Essential Tips to Evaluate Product Market Viability
Katey FerenziJanuary 16, 2015 This will be the first in a series of posts over the next several weeks. We’ve put together a healthy regimen to help you stay on track and fulfill that New Year’s Resolution of starting your own business. You can expect how-to tutorials on evaluating the viability of your product/service and … Continue reading Small Business Boot Camp: 9 Ways to Find a Product Niche and Start Selling Online
