Tag Archives: Product

Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion

by Christian Holst November 22, 2015November 22, 2015 Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a product … Continue reading Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion →

How To Use Product Spotlights To Drive Conversions

Conversion Optimization

By Nick Grant November 19th, 2015 Last time we talked we focused on driving new or regular readers to your site using product reviews. Tech sites lend themselves well to ongoing product reviews because new consumer electronics are constantly coming out. They also tend to cost a bit of money, so people are more likely … Continue reading How To Use Product Spotlights To Drive Conversions →

Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly

Entrepreneurship

How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act on your messaging. Brian Massey on November 12, 2015 In my years as a Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online … Continue reading Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly →

3 Ways to Screw up Your Product Launch

Product Management

by Cathy Summers November 10, 2015November 10, 2015 For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, … Continue reading 3 Ways to Screw up Your Product Launch →

The ABCs of High Converting Ecommerce Product Images

Lead Nurturing

by Ryan Geiger November 9, 2015November 9, 2015 Product photos are one of the most important elements on any ecommerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to purchase that product. There are hundreds of … Continue reading The ABCs of High Converting Ecommerce Product Images →

The 3 Deadly Sins of Product Marketing

Product Management

Brian O’ConnorNovember 5, 2015 Marketing a product can be very difficult. The product landscape is cluttered, leaving customers overwhelmed with information, options, and benefits. Product managers are often under pressure to accelerate sales cycles and get products out there. And when a product isn’t doing well? The solution for many companies is to cut the … Continue reading The 3 Deadly Sins of Product Marketing →

3 Ways to Get Your Product in Stores and In Front of Buyers

Product Management

Susan SolovicNovember 1, 2015 Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now, but you just aren’t connecting with customers. You’ve tried search engine optimization (SEO) and maybe even … Continue reading 3 Ways to Get Your Product in Stores and In Front of Buyers →

Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level

Google Tools

The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level →

Integrating Market Research Into Your Product Development Process

Product Management

by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process →

The Best Sales Content for a Successful Product Launch

Product Management

Paula CrerarOctober 19, 2015 Experienced product marketers know that to have a great product launch sales teams need to be armed with effective sales training, messaging and sales tools. Whether it’s a major launch or a minor release with a few new features, before you go to market you need to at the very least … Continue reading The Best Sales Content for a Successful Product Launch →