by Randall Beard January 20, 2016January 20, 2016 In Duncan Watts’ insightful book, Everything Is Obvious, Once You Know the Answer, he suggests that common sense often misleads us when it comes to forecasting, success, and the drivers thereof. Nowhere is this truer than with a new product. For most FMCG (Fast Moving Consumer Goods) … Continue reading Is New Product Success that Obvious? New Marketer Insights.
Tag Archives: Product
3 Best Practices for E-Commerce Product Page Design
by Stacy Goodman January 14, 2016 Follow @StacyGoodrunJanuary 14, 2016 The following article was contributed by Elena Mintzias, Senior Production Designer for Lyons Consulting Group, an e-commerce digital agency. Elena has a background in graphic design as well as search engine optimization. Her wide range of skill-sets comes from involvement in a variety of client-related … Continue reading 3 Best Practices for E-Commerce Product Page Design
7 Secrets to Increase Product Page Conversion Rate
by John Komarek December 31, 2015December 31, 2015 Product pages are the most visited parts of any ecommerce site, and if you aim to double or triple your product page conversion rate, there are simple and effective ways you can follow. These will not only turn more visitors into buyers, but will also decrease your … Continue reading 7 Secrets to Increase Product Page Conversion Rate
8 Reasons Product Videos are a Must-Have for Every Online Shop
by Thomas Muller December 7, 2015 Follow @DemoUpComDecember 7, 2015 Videos entertain. That’s why we watch funny cats and stand-up comedies. Videos teach. That’s why we turn to tutorials and TED. But most importantly: videos inform. And that’s why we watch product videos before buying online. Check out our eight most important reasons why every … Continue reading 8 Reasons Product Videos are a Must-Have for Every Online Shop
Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion
by Christian Holst November 22, 2015November 22, 2015 Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a product … Continue reading Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion
How To Use Product Spotlights To Drive Conversions
By Nick Grant November 19th, 2015 Last time we talked we focused on driving new or regular readers to your site using product reviews. Tech sites lend themselves well to ongoing product reviews because new consumer electronics are constantly coming out. They also tend to cost a bit of money, so people are more likely … Continue reading How To Use Product Spotlights To Drive Conversions
Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly
How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act on your messaging. Brian Massey on November 12, 2015 In my years as a Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online … Continue reading Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly
3 Ways to Screw up Your Product Launch
by Cathy Summers November 10, 2015November 10, 2015 For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, … Continue reading 3 Ways to Screw up Your Product Launch
The ABCs of High Converting Ecommerce Product Images
by Ryan Geiger November 9, 2015November 9, 2015 Product photos are one of the most important elements on any ecommerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to purchase that product. There are hundreds of … Continue reading The ABCs of High Converting Ecommerce Product Images
The 3 Deadly Sins of Product Marketing
Brian O’ConnorNovember 5, 2015 Marketing a product can be very difficult. The product landscape is cluttered, leaving customers overwhelmed with information, options, and benefits. Product managers are often under pressure to accelerate sales cycles and get products out there. And when a product isn’t doing well? The solution for many companies is to cut the … Continue reading The 3 Deadly Sins of Product Marketing
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