How do you make a mediocre product take off online? Columnist John Lincoln offers some tips and tricks to increase demand and make a ho-hum product stand out. John Lincoln on March 11, 2016 Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best … Continue reading 8 simple tweaks to make your OK product shine online
by Greetje den Holder March 10, 2016 Follow @GdenHolderMarch 10, 2016 How NOT to Make Your Promotional Product Fail Online, you can find thousands of examples of marketing campaign fails, product fails and promotional product fails. They are used for laughs and consequently, these fails have a horrible effect on the brand involved. As I … Continue reading How NOT to Make Your Promotional Product Fail
by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 Choice of product packaging design is essential to its success in the marketplace Eye-tracking research done with regard to consumers shopping behaviors indicates that most purchasing decisions are unthinking and instinctive; color, shape, and location … Continue reading 6 Essentials For Effective Product Packaging Design
by Nora Flint February 4, 2016February 4, 2016 Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has … Continue reading 5 Ways to Use Product Videos To Increase Conversion Rates
by Danny Wong February 3, 2016 Follow @dannywong1190February 3, 2016 In 2014, research firm Nielsen conducted a study that found 85% of all consumer packaged goods (CPG) product launches flop. Of course, many see this as a necessary cost of doing business. To effectively test whether or not their ideas will fare well with consumers, … Continue reading 10 Stages to a Successful Product Launch
by John Komarek January 22, 2016January 22, 2016 Only a few visitors will arrive at an ecommerce site knowing exactly what to look for. That’s why aside from a smart onsite search, you need to implement an advanced product filter system to help them look for products on your site. And yet, only 16% of … Continue reading Product Filters: 9 Best Practices for Ecommerce Sites
by Randall Beard January 20, 2016January 20, 2016 In Duncan Watts’ insightful book, Everything Is Obvious, Once You Know the Answer, he suggests that common sense often misleads us when it comes to forecasting, success, and the drivers thereof. Nowhere is this truer than with a new product. For most FMCG (Fast Moving Consumer Goods) … Continue reading Is New Product Success that Obvious? New Marketer Insights.
by Stacy Goodman January 14, 2016 Follow @StacyGoodrunJanuary 14, 2016 The following article was contributed by Elena Mintzias, Senior Production Designer for Lyons Consulting Group, an e-commerce digital agency. Elena has a background in graphic design as well as search engine optimization. Her wide range of skill-sets comes from involvement in a variety of client-related … Continue reading 3 Best Practices for E-Commerce Product Page Design
by John Komarek December 31, 2015December 31, 2015 Product pages are the most visited parts of any ecommerce site, and if you aim to double or triple your product page conversion rate, there are simple and effective ways you can follow. These will not only turn more visitors into buyers, but will also decrease your … Continue reading 7 Secrets to Increase Product Page Conversion Rate
by Thomas Muller December 7, 2015 Follow @DemoUpComDecember 7, 2015 Videos entertain. That’s why we watch funny cats and stand-up comedies. Videos teach. That’s why we turn to tutorials and TED. But most importantly: videos inform. And that’s why we watch product videos before buying online. Check out our eight most important reasons why every … Continue reading 8 Reasons Product Videos are a Must-Have for Every Online Shop
