Susan SolovicNovember 1, 2015 Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now, but you just aren’t connecting with customers. You’ve tried search engine optimization (SEO) and maybe even … Continue reading 3 Ways to Get Your Product in Stores and In Front of Buyers
The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process
Paula CrerarOctober 19, 2015 Experienced product marketers know that to have a great product launch sales teams need to be armed with effective sales training, messaging and sales tools. Whether it’s a major launch or a minor release with a few new features, before you go to market you need to at the very least … Continue reading The Best Sales Content for a Successful Product Launch
Ritika PuriOctober 15, 2015 You’re a founder, CEO, CMO, or marketing leader. Your business is growing like crazy, and you’re finding yourself with more on your hands than you can handle—you’re working long hours, sleeping less, and falling asleep with your never-ending to-do list cycling on your mind. You want to hire a mini-me, and … Continue reading So You Want to Hire a Product Marketer? Here Are Your Interview Questions
Kerry ButtersOctober 14, 2015 If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly … Continue reading How To Create Killer Product Demo Videos
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads
Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions
Ritika PuriOctober 12, 2015 Your product can’t launch in a vacuum. The “if you build it, they will come” mentality is long obsolete. Now more than ever before, the digital media space is overflowing with content, products, and services. Companies want to actively seek out their customers and deliver a clear and compelling value proposition. … Continue reading Tips for Masterminding Your New Product Launch
Mary DrotarOctober 7, 2015 Product developers are under tremendous pressure these days. Executives in product development are asked to bring new products to market faster while being smarter about choosing which projects to pursue. To top it off, their R&D budgets and the size of their product development staffs are decreasing. With reduced resources, businesses … Continue reading Why Product Development Needs to be Done Differently
