Tag Archives: Product

So You Want to Hire a Product Marketer? Here Are Your Interview Questions

Ritika PuriOctober 15, 2015 You’re a founder, CEO, CMO, or marketing leader. Your business is growing like crazy, and you’re finding yourself with more on your hands than you can handle—you’re working long hours, sleeping less, and falling asleep with your never-ending to-do list cycling on your mind. You want to hire a mini-me, and … Continue reading So You Want to Hire a Product Marketer? Here Are Your Interview Questions →

How To Create Killer Product Demo Videos

Video Marketing

Kerry ButtersOctober 14, 2015 If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly … Continue reading How To Create Killer Product Demo Videos →

What Marketers Need To Know About Facebook’s New & Existing Product Ads

Marketing Automation

With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads →

3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions

B2B

Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions →

Tips for Masterminding Your New Product Launch

Product Management

Ritika PuriOctober 12, 2015 Your product can’t launch in a vacuum. The “if you build it, they will come” mentality is long obsolete. Now more than ever before, the digital media space is overflowing with content, products, and services. Companies want to actively seek out their customers and deliver a clear and compelling value proposition. … Continue reading Tips for Masterminding Your New Product Launch →

Why Product Development Needs to be Done Differently

Product Management

Mary DrotarOctober 7, 2015 Product developers are under tremendous pressure these days. Executives in product development are asked to bring new products to market faster while being smarter about choosing which projects to pursue. To top it off, their R&D budgets and the size of their product development staffs are decreasing. With reduced resources, businesses … Continue reading Why Product Development Needs to be Done Differently →

10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions

Online Sales Guide

Rachel WinsteadOctober 2, 2015 People don’t just scan product descriptions on Amazon or your website. They look at them like a set of specs on a new car. Consumers want to know the details that make your broom better than the 500 other brooms available for purchase, and they need to be able to gain … Continue reading 10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions →

How To Use Product Reviews To Drive SEO

Search Engine Optimization

By Nick Grant October 1st, 2015 If you have an online store, then getting people to buy your products and successfully reach the checkout screen is your bread and butter. You need good product descriptions, lively and interesting photos, and even some video or podcast support to really increase your chances of conversion. If you’re a … Continue reading How To Use Product Reviews To Drive SEO →

Powerful Product Packaging: 7 Tips to Get it Right!

Product Management

Miriam HaraSeptember 18, 2015 Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and persuasive with packaging, it’s also about being practical. … powerful product packaging design … Continue reading Powerful Product Packaging: 7 Tips to Get it Right! →

How to Capitalize on Product Packaging

Product Management

Amanda McGuinnessSeptember 15, 2015 An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly wait to see it fly off the shelves. But it doesn’t, in fact, it’s not … Continue reading How to Capitalize on Product Packaging →