While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year. Jordan Elkind on November 23, 2016 After months of planning your marketing strategy for Black Friday and beyond, the … Continue reading Simple steps to addressing your one-time buyer problem
by George Freitag, Op-Ed Contributor, November 10, 2016 As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your … Continue reading The Local Search Problem Most Businesses Don’t Know About
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. Christi Olson on October 13, 2016 Attribution is the science behind assigning values to individual touch points throughout a customer’s decision … Continue reading Rethinking today’s attribution problem in digital marketing
by Scott Barnett Follow @scottabarnettSeptember 30, 2016 Jeff Jarvis recently posted about his concerns surrounding native advertising. He concludes that there is a problem with native advertising and that it is not the solution to the publisher revenue challenge. He proposes the following solution in his article: We have to shift from reach to relevance, … Continue reading The Problem With Native Advertising for Hyperlocals
by Ryan Scott Follow @causecastSeptember 23, 2016 Do you buy into the perception that Millennial employees are entitled, needy and lazy? If so, then you’re the one who might just need a little attitude adjustment. Far from being divas, a new report says that Millennials actually err on the other extreme, driving the rise of … Continue reading Millennial Employees Have an Attitude Problem, But Not The One You Think
by Dale Keipert Follow @360InteractiveSeptember 20, 2016 Every year businesses of every size and in every industry are wasting thousands of dollars by going forward with new web design and development projects. And, it’s not just money that is getting wasted. Countless hours of teams of people are being spent over months to get these … Continue reading Spend Your Money On What Will Fix The Problem
by Josh Engroff, Op-Ed Contributor, September 9, 2016 Remember the smartphone platform wars? Back when you actually had to think for more than five minutes when choosing which new phone to buy, because there was a whole bunch of options — Blackberry, Nokia, Microsoft, Android, iPhone — each with its own platform and handsets? For … Continue reading VR’s Distribution Problem
by Keith Reinhardt Follow @FreshAddressSeptember 2, 2016 “How often should I email my subscribers?” It’s an important question, especially if you worry that you’re emailing too often or wondering whether your subscribers would tolerate more emails. But maybe that’s not the best way to get the right answer. Try this: Should different customer groups get … Continue reading Segmenting Can Solve the Email Frequency Problem
by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 Nearly seven out of ten online consumers abandon their shopping carts, reports the Baymard Institute, which aggregated eCommerce cart abandonment rate studies to reach this figure. Depending on the time of year, Listrak’s Shopping Cart Abandonment Index can spike as high as 83 percent, with the six-month average … Continue reading Shopping Cart Abandonment – 3 Best Practices To Address This Problem
From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI. Scott Vaughan on August 19, 2016 In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, … Continue reading How to solve the event marketing data problem
