Tag Archives: problem

How to Create a Business Climate of Problem Solving

by Michael Raia March 7, 2016 Follow @integrifyMarch 7, 2016 Rensselaer Polytechnic Institute University recently published a paper called “Creating a Problem-Solving Culture,” using research from studies of real-world business leaders. The primary conclusion of this paper is that today’s business world is much too complex and dynamic to limit the number of people in … Continue reading How to Create a Business Climate of Problem Solving

No Funds? No Problem! How to Market Your Startup with Zero Budget

by Abdullahi Muhammed January 18, 2016 Follow @OxygenMATJanuary 18, 2016 It doesn’t matter how great your startup’s product or service is — marketing is the key to success. Still, no matter how much you’d like to invest in marketing, you could very well have little or no budget to do it. Photo Credit: Brainy Budget … Continue reading No Funds? No Problem! How to Market Your Startup with Zero Budget

Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem

Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. Sara Spivey on November 13, 2015 As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers … Continue reading Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem