Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017 Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Arik Hanson — May 26, 2017 — May 26, 2017 I recently had coffee with a younger colleague who plays a key social role for a fairly large company here in Minneapolis. He/she was sharing a story I’ve been hearing more and more lately. Essentially it boiled down to this: There’s no one in the … Continue reading Yes, We Have a Social Media Mentor Problem
When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load. Tim Peterson on May 3, 2017 For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can … Continue reading The most important thing to know about Facebook’s ad load problem
Dave Brock — April 25, 2017 Follow @davidabrock— April 25, 2017 I always worry when a conversation with a sales executive starts with, “We need to fix our compensation problem.” The ensuing discussion usually focuses on, “We aren’t meeting our numbers, we need to fix the compensation/commission system in order to make our numbers.” At … Continue reading “Fixing The Compensation Problem…..”
Thea Partridge — April 25, 2017 — April 25, 2017 We all want our company websites to rank highly in online search results so that consumers can find our products and services easily, however some companies have considerably bigger wallets available to achieve this than others. Many brands think the answer to being found online … Continue reading No Budget for SEO? No Problem!
In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives. Brian Massey on April 3, 2017 It’s rare to find an easy way to significantly increase your conversion rate with a simple … Continue reading Yes, I want to take care of your spam problem for you
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017 Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad
Tukan Das — February 23, 2017 Follow @tdas— February 23, 2017 The world of B2B selling is changing, fast. And if your team doesn’t keep up, you won’t just lose opportunities – you stand to lose your entire business. Outbound selling relies too heavily on outdated tactics, like telling customers what they need instead of … Continue reading The Golden Rule of Social Selling: Solve Your Customer’s Problem
Sarah Goodall — January 25, 2017 Follow @sarahgoodall— January 25, 2017 Dinner time in our household is pretty noisy, messy and not all that peaceful but last night I figured it was time I started talking to the girls about the real world. What’s going on outside our little bubble. We talked about the recent … Continue reading The Biggest Problem With Employee Advocacy…And How You Can Fix It
10 Tips for Fixing Your Sales Conversion Problem (Permanently) by Scott Gillum, Op-Ed Contributor, January 26, 2017 The organization has a short-term “sales culture.” Almost everything marketing does is oriented toward creating a lead. You know there are larger system/infrastructure issues impacting performance, but you can’t expect anyone to invest/focus on them. You’re on a … Continue reading 10 Tips for Fixing Your Sales Conversion Problem (Permanently)
