Tag Archives: Prepare

3 digital marketing trends the customer-centric CMO must prepare for now

Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to position yourself to take advantage of these powerful trends. Mike Sands on August 2, 2016   Digital marketing is on the precipice of major change, driven by new technologies and the … Continue reading 3 digital marketing trends the customer-centric CMO must prepare for now

15 Ways to Prepare for the Microsoft LinkedIn Acquisition

by Colleen McKenna June 22, 2016 Follow @Colleen_InteroJune 22, 2016 Already, just days after the announcement of Microsoft buying LinkedIn, much has been written about this acquisition. Analysts, social media bloggers, LinkedIn enthusiasts and social selling experts have shared their varied opinions and hopeful enthusiasm. In short, the more I think about it and understand … Continue reading 15 Ways to Prepare for the Microsoft LinkedIn Acquisition

How to prepare for AdWords’ expanded text ads and device-based bidding

Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. Matt Umbro on June 13, 2016    By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming … Continue reading How to prepare for AdWords’ expanded text ads and device-based bidding

How to Prepare Your Christmas Email Marketing Campaign

by Adam Baetu November 16, 2015 Follow @emailmarnowNovember 16, 2015 Christmas is coming, there we’ve said it! Whether you’re an early starter of Christmas preparations or usually leave it until the last minute, there’s one aspect of the festive season you can’t afford to ignore, preparing your Christmas email marketing campaign. To help the preparations … Continue reading How to Prepare Your Christmas Email Marketing Campaign

Phone Screen, HR Exec Explains the Most Common Mistakes and How to Prepare

by Ringo Nishioka November 14, 2015 Follow @hr_nastyNovember 14, 2015 Project excitement during the phone interview Phone screen, the common mistakes Phone screens are the great unknowns in the job interview process. I believe the phone interview is the easiest interview to prepare for and the intent of this post is provide reasons why and … Continue reading Phone Screen, HR Exec Explains the Most Common Mistakes and How to Prepare