So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. Pauline Jakober on December 28, 2016 Does this sound familiar to you? Your company has finally agreed to spend some resources … Continue reading 3 ways in-house do-it-yourselfers can prepare for PPC management
Brian Basilico — December 5, 2016 Follow @bbasilico— December 5, 2016 Welcome to 2017 … Well Almost! So are you prepping or ready for 2017? Now is the time of year where we start to shut down our last year and start planning for the next year. Did you meet or exceed your goals? Did … Continue reading 5 Things You Should Do To Prepare For The New Year Now!
Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. Christi Olson on November 10, 2016 For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration … Continue reading ‘Tis the season: 6 ways to prepare for holiday shoppers
Julie Chomiak — November 9, 2016 — November 9, 2016 Google recently announced that it’s changing its search algorithm and it has major implications for businesses of all sizes. As more than half of Google searches now come from mobile devices, think smartphones and tablets, ranking mobile content has become increasingly important in the search … Continue reading Google’s Moving to Mobile-First Search: Here’s How To Prepare Now
Amanda Clark — November 2, 2016 Follow @GrammarChicInc— November 2, 2016 Thanksgiving, Hanukah, Christmas, New Year’s—for most of us, these and perhaps a few others are the main holidays to focus on at year’s end. If you’re a business owner, though—and an ecommerce merchant in particular—then there’s one other day you should mark on your … Continue reading How to Prepare Your Business for Cyber Monday
by Seshu Madabushi Follow @mKonnektOctober 22, 20165 Strategies for Holiday Marketing Holiday season starts in Nov & Dec but for some it starts much before – 40 percent of consumers begin their holiday shopping before Halloween each year. It is the busiest season with some retailers accounting for 30% of their annual sales. The projected … Continue reading 5 Strategies To Prepare For Holiday Season
by Bruce Hakutizwi Follow @BizForSaleUSOctober 17, 2016 Selling your business is as much a part of its normal lifespan as any other aspect of its creation, growth, and development. As a business owner, you may have a uniquely personal attachment to your company, but the fact is deciding to sell a business can be just … Continue reading 10 Vital Steps to Prepare Your Business for Sale
by John HaydonOctober 1, 2016 This past weekend my son and I went camping with the local Boy Scout troop. There’s a camping trip every single month and the Scouts are totally in charge of planning and preparation. The scouts develop meal plans, assign roles and responsibilities for each patrol, and pretty much prepare for … Continue reading How to Prepare for a Successful Year-End Fundraising Campaign
by Stephanie Heitman Follow @stephheitmanSeptember 25, 2016 Facebook advertising is a great way to reach marketing goals like targeting new and existing customers, building brand awareness, and increasing engagement on your Facebook page. But, before you start advertising on Facebook, there are some steps you’ll need to take. Set Up & Optimize Your Business’s Facebook … Continue reading How to Prepare for Facebook Advertising
by Tina DiSerafinoSeptember 17, 2016 How to Prepare for SEO in 2017: How Voice Assistants Will Have an Impact There is a new technological phenomenon that is throwing a wrench into our SEO strategies and it’s called a Voice Assistant. What is a Voice Assistant and Why Should You Care? Voice assistants can now be … Continue reading How to Prepare for SEO in 2017
