Suzanne Wentley January 7, 2021 Quality email design plays a major role when it comes to making email marketing work for you. As a professional, business owner, or marketer, you might know all about the power of email marketing. But just in case you need a reminder, let’s start with some recent email marketing stats. … Continue reading Email Design 101: Best Practices for Email Marketing Design
Adopting best practices seems like a no-brainer. But here are some things to consider along the way. Steve Petersen on January 5, 2021 Several years ago, a superior challenged me on best practices. While I didn’t always accept expert advice as gospel, I was a little perplexed as to why my superior was so reluctant … Continue reading Are best practices useful or lazy?
William Harris December 11, 2020 In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google … Continue reading How to Sell on Google Shopping: 6 Best Practices
Christa Tuttle November 13, 2020 Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive the most value. This leads to the opportunity to optimize which generally results in a better outcome for the campaign. While there are a variety of email testing strategies, we … Continue reading Best Practices: Email Testing
Erika Giles November 3, 2020 Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. Start closing more customers and creating excellent engagement with your InMail … Continue reading 15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers
Suzanne Wentley October 17, 2020 For many business owners, the challenging year of 2020 has been a lesson in patience, agility, and innovation. You’ve likely learned how to address health and safety standards to protect your customers and your employees with methods you’d never had to consider before. You’ve also probably learned what it’s like … Continue reading 5 Ecommerce and Retail Best Practices for Success
Victoria Taylor October 15, 2020 As social media for business has grown over the past couple of years. Social media platforms like Instagram give brands leverage with their algorithm due to high engagement levels. It’s no wonder the term “best time to post.” After all, posting at the best time is one of the many … Continue reading The Best Time to Post on Instagram & Best Posting Practices to Follow
Nicole Krug October 5, 2020 Despite the uncertainty in the economy, business must go on and that means bringing in new customers. Because many businesses have cut back on their advertising budgets, platforms like Facebook and Google have lots of inventory available. That means it’s actually a good time to run an ad campaign if … Continue reading 5 Advertising Best Practices
Mrinmoy Rabha October 4, 2020 With the growing demand for the evolving world, your employees’ efficiency and performance in the workplace matter significantly. And the best way to increase efficiency and productivity in your employees is by providing necessary employee coaching. It helps in upskilling your employees and make them even more proficient in their … Continue reading Best Practices to Employee Coaching
Kellie Wong September 27, 2020 Think about the best job you ever had. Probably one of the reasons why you loved it was because of the relationships you had with your peers. You spend an extraordinary amount of time with your coworkers, and knowing that they appreciate and respect you has a direct influence on … Continue reading 12 Best Practices for Peer-to-Peer Recognition
