Joao RomaoOctober 25, 2015 Naysayers claim that social media isn’t very important. Or, that it isn’t really real. What do they mean when they say this? The assumption is that social media communication somehow isn’t a ‘genuine’ connection. But what these people don’t understand is that social media is simply a tool to make the … Continue reading Social Media Really Does Have The Power To Change Lives By Connecting People
Paul KeijzerOctober 20, 2015 News revolving around LinkedIn and women has taken an interesting turn. One of the major stories going around is when a Barrister received sexist comments from older lawyers on LinkedIn. It’s gone to the extent where some women have been saying they started uploading “ugly” pictures to stop being preyed upon … Continue reading Are Working Women Missing Out on the Power of LinkedIn?
Lacy BoggsOctober 19, 2015 Let’s face it: blogging isn’t just about blogging any more. If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind. Social media dominates the marketing conversation in … Continue reading Harnessing the Power of Microcontent for Your Blog
Virginia FrancoOctober 2, 2015 A great resume is a key first step toward that next critical step – getting an interview. Just as your choice of wardrobe is important to face-to-face interview success, the contact section at the top is your resume’s chance to make a great first impression. While details like your name, address … Continue reading The Power of a Great First Impression – Does Your Resume’s Contact Information Help or Hurt?
How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message. Mike Sands on September 22, 2015 My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical to people-based marketing. But … Continue reading It’s Alive: The Power Of First-Party Intent Signals
Facebook Like and Share buttons pass browsing data that can soon be used for ad targeting. Ginny Marvin on September 18, 2015 Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send … Continue reading Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
Steve HammSeptember 7, 2015 When you dive into building a website, your how-to research probably leads to a lot of emphasis on home page design, search engine optimization, and social media integration. These are all elements that will lead potential consumers to your landing page, but don’t think that your work is done once they … Continue reading Harness the Power of the Landing Page
By Robert Brady September 3rd, 2015 For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason? Speed! By having the entire account downloaded into an offline tool, you’re able to navigate around the account without any limitations from your bandwidth or connection. You can … Continue reading AdWords Editor Power Features
Jeff KorhanSeptember 2, 2015 Did you know that if you have consistently low engagement on Facebook the bar for achieving it the next time is raised even higher? That’s how the algorithims work. While this may seem unfair, the truth is all of the networks favor people and businesses that already have a proven audience. … Continue reading The Power of Engagement in An Automated World
Chris LucasAugust 25, 2015 Perhaps you’ve been in the A/B testing game for a while and have seen its benefits for optimizing your website or landing pages. But have you thought about A/B testing on a smaller scale? What about “micro-testing” elements on your web forms? Micro-testing is a strategy for split testing that involves … Continue reading The Power of “Micro-Testing” and Where to Start [Infographics]
