by Alex Birkett January 2, 2016January 2, 2016 Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves. … Continue reading The Power of Defaults in Conversion Optimization
by Kevin Johnson November 16, 2015 Follow @redhotkevbotNovember 16, 2015 Unless you’ve been hiding under a rock for the last decade or so, it’s been hard to ignore the game-changing power that YouTube and other video sharing sites have brought to the world of digital marketing. And especially when one considers the value offered by … Continue reading How to Harness the Power of Video in Your Content Marketing
Azure CollierOctober 28, 2015 Was Pinterest a part of your holiday marketing plan last year? Even if you’re brand new to Pinterest, the holiday season is a great time to start. People use Pinterest to decide what to buy and how to celebrate during the holiday season. Making sure your business is visible could drive … Continue reading 4 Ways to Use Pinterest to Power Your Holiday Marketing
Joao RomaoOctober 25, 2015 Naysayers claim that social media isn’t very important. Or, that it isn’t really real. What do they mean when they say this? The assumption is that social media communication somehow isn’t a ‘genuine’ connection. But what these people don’t understand is that social media is simply a tool to make the … Continue reading Social Media Really Does Have The Power To Change Lives By Connecting People
Paul KeijzerOctober 20, 2015 News revolving around LinkedIn and women has taken an interesting turn. One of the major stories going around is when a Barrister received sexist comments from older lawyers on LinkedIn. It’s gone to the extent where some women have been saying they started uploading “ugly” pictures to stop being preyed upon … Continue reading Are Working Women Missing Out on the Power of LinkedIn?
Lacy BoggsOctober 19, 2015 Let’s face it: blogging isn’t just about blogging any more. If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind. Social media dominates the marketing conversation in … Continue reading Harnessing the Power of Microcontent for Your Blog
Virginia FrancoOctober 2, 2015 A great resume is a key first step toward that next critical step – getting an interview. Just as your choice of wardrobe is important to face-to-face interview success, the contact section at the top is your resume’s chance to make a great first impression. While details like your name, address … Continue reading The Power of a Great First Impression – Does Your Resume’s Contact Information Help or Hurt?
How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message. Mike Sands on September 22, 2015 My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical to people-based marketing. But … Continue reading It’s Alive: The Power Of First-Party Intent Signals
Facebook Like and Share buttons pass browsing data that can soon be used for ad targeting. Ginny Marvin on September 18, 2015 Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send … Continue reading Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
Steve HammSeptember 7, 2015 When you dive into building a website, your how-to research probably leads to a lot of emphasis on home page design, search engine optimization, and social media integration. These are all elements that will lead potential consumers to your landing page, but don’t think that your work is done once they … Continue reading Harness the Power of the Landing Page
