Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities. Evan Magliocca on June 1, 2018 Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. … Continue reading I’m a customer. Please get to know me.
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018 People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences
Elizabeth Byrd — April 7, 2018 Follow @elizbyrd — April 7, 2018 Each year, SXSW overflows with innovative technologies. And when you get to play with a robotic dog that does tricks and has mannerisms that mirror a live dog, it’s easy to see how Artificial Intelligence is changing the way the world works. But … Continue reading Social Media Marketing With a Human Touch? Yes, Please!
Don Dalrymple — May 31, 2017 Follow @dondalrymple— May 31, 2017 Any fool can muster up motivation and go for it. You may finally want to act on an idea or make your business work more efficiently in a moment of inspiration. However, acting simply on emotion and motivation without thinking through options, strategies and … Continue reading A Little Strategy Please
Jillian Matlaga — April 25, 2017 — April 25, 2017 This isn’t the first time we’ve covered the thank you topic. Saying ‘thank you’ never goes out of style and we’re always finding new ways to tell our network and customers thank you. Saying “please” and “thank you” were among the first manners that we … Continue reading Manners Please: the Best Way to Say Thank You
Sydney Slavin — December 6, 2016 — December 6, 2016 Through outreach initiatives and recruiting projects, I look at hundreds of profiles every day. Oh my goodness. The number of nonprofessional and to be quite honest, unflattering profile photos may be contributing to my fleeting sanity. When I see a bad photo or a photo … Continue reading I Want to Recommend You, But First Please Update Your Photo
by Scott Lambert February 3, 2016 Follow @xcellimarkFebruary 3, 2016 Maximizing your blog’s ROI isn’t quite as simple as writing a blog post about the first topic that comes to your mind each day. It’s not even as simple as hiring a professional writer to craft compelling, well-argued content that elevates your brand’s appeal and … Continue reading More Leads? Yes Please! Use These 5 Blog Optimization Tips to Drive Website Traffic
by Jonathan Bright January 25, 2016 Follow @SoutherlyCommsJanuary 25, 2016 We’re only just into 2016 and already talk about ad blocking within the digital marketing industry feels like it’s hit fever pitch. Articles are popping up in the international press about a looming display advertising apocalypse (despite the industry otherwise showing no signs of abatement). … Continue reading Can I Order Some More Ad Blockers, Please?
It’s easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year. Rebecca Lieb on December 22, 2015 Despite content marketing‘s meteoric rise over the past couple of years — in terms of awareness, … Continue reading Please Don’t! 5 Content Marketing Don’ts For 2016
Richard ShapiroAugust 6, 2015 Customers do not like to feel frustrated. Frustration is a leading cause of customer attrition. I get very frustrated when I receive a “PLEASE DO NOT REPLY TO THIS EMAIL”. If you don’t want me to respond, don’t send it. Many times these auto-responses are initiated when a new customer logs … Continue reading “Please Do Not Reply to this Email,” But Do Comment!
