Category Archives: Market Research

How to augment market research and glean customer insights with AI

Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI

How to Do Market Research and Level Up Your Business

Alaina Brandenburger May 25, 2021 Conducting market research is a core component of any effective marketing strategy. It not only serves as a cornerstone of your business plan, but also provides a foundation on which to build your marketing efforts. Market research gives you a better understanding of your business and your clients. The question … Continue reading How to Do Market Research and Level Up Your Business

3 Approaches to Market Research That Won’t Break the Bank

Emily Carroll June 22, 2020 There is a common misconception when conducting market research that it is extremely costly. This may have been true when the industry first grew in popularity, but with the rise of technology market research has become accessible to both small businesses and Fortune 500 companies. With marketing research, you are … Continue reading 3 Approaches to Market Research That Won’t Break the Bank

How to Mitigate Risk When Expanding Into World Markets

Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets