Dave Bushy — May 17, 2019 — May 17, 2019 “Yes, my boss fully supports the idea of my receiving executive coaching,” a prospective client answers. “And the company will pay for it – they see it as an investment!” Those are great words to hear from a client as she or he begins the … Continue reading A Platform for Learning: The Role of a Sponsor in Executive Coaching
Tag Archives: Platform
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. Amy Gesenhues on April 23, 2019 Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 … Continue reading Twitter’s ad revenue jumps 18% as marketers invest more on the platform
4 New Additions to LinkedIn’s Advertising Platform
Laura Donovan — April 17, 2019 Follow @thewordpro — April 17, 2019 geralt / Pixabay LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they have rolled out … Continue reading 4 New Additions to LinkedIn’s Advertising Platform
Tech Company Brings AI Into The CMS Platform
Tech Company Brings AI Into The CMS Platform by Laurie Sullivan @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform
Which Social Media Platform is Right For Your Business in 2019?
Patrick Gillooly — March 21, 2019 — March 21, 2019 When I’m out talking to small business owners, or those who work in social media marketing for a living, I often get a few very similar questions: “Do I need to be on every social media platform? There are so many!” “Facebook is the place … Continue reading Which Social Media Platform is Right For Your Business in 2019?
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures. Amy Gesenhues on March 20, 2019 at 9:36 am LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 … Continue reading LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Guide to picking an identity resolution platform
How to determine if you need an identity resolution provider and what questions to ask. Barry Levine on March 4, 2019 With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate … Continue reading Guide to picking an identity resolution platform
Why You Should Start With One Social Platform (Plus Tips to Choose the One)
Katy French — February 27, 2019 — February 27, 2019 geralt / Pixabay There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a great tool, but with so many damn social platforms (and more coming out of seemingly nowhere), figuring out where to focus your … Continue reading Why You Should Start With One Social Platform (Plus Tips to Choose the One)
Social Media Ads: Basics You Need to Know About Each Platform
Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform
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