Mia Jacobs — January 15, 2019 — January 15, 2019 janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. … Continue reading 4 Features Your Digital Customer Engagement Platform Must Have
What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018 Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools
Facebook’s Ad Platform Disapproves Of Black Friday Ads by Laurie Sullivan @lauriesullivan, (November 22, 2018) Facebook’s glitch in its system for buying online ads has experienced outages and high disapproval rates just days before one of the busiest online shopping days of the year. The glitch: Black Friday ads are being rejected by Facebook, according … Continue reading Facebook’s Ad Platform Disapproves Of Black Friday Ads
Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy by Laurie Sullivan @lauriesullivan, November 8, 2018 With more than 700 million devices running Windows 10, which support Cortana and Bing, Microsoft has been able to automate advertising across its network of applications and platforms. Microsoft made this possible by integrating data from Bing and its … Continue reading Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy
Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform
Alex Humphries — August 7, 2018 — August 7, 2018 Your audience is on social media. We’re pretty certain of that. What we don’t yet know is where they are on social media. What platform, or platforms, are they using? Which do they engage on the most? On which are they likely to interact with … Continue reading How To Find Out Which Social Media Platform Your Audience Is Using
3dcart is a Better eCommerce Solution Driving a good eCommerce solution with demanding customers is a difficult target for consultants to provide a crystal-clear decision. Choices of eCommerce solutions are endless; comparisons of products and solutions on the internet are countless. This evaluation is from personal experience with a customer. During a consultation session … Continue reading 3dcart is a Better eCommerce Solution
David Holley A group of Seattle entrepreneurs, who worked at flash sale site Zulily before it sold for $ 2.4 billion in 2015, are announcing a new company that has been developing a technology to help advertisers figure out where to efficiently buy digital ads. Called New Engen, the company was founded in … Continue reading Former Zulily Employees Announce Digital Ad Platform New Engen
Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With
With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first. Amy Gesenhues on June 14, 2018 Snapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options — Creative Kit, Login Kit, Bitmoji Kit and Story Kit … Continue reading Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy
