Tag Archives: Platform

How to Craft a Messaging Platform that Moves Prospects to Action

Business Improvement

Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action →

What should you expect from a B2B Marketing Automation Platform?

B2B Marketing

If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Pamela Parker on April 9, 2020 Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically … Continue reading What should you expect from a B2B Marketing Automation Platform? →

How Long Should Videos Be: The Ideal Social Video Length for Every Platform

Social Video Marketing

Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform →

Pinterest vs Instagram for Business: Which Platform Drives More Traffic?

Traffic Generation

Margit Streifeneder — October 16, 2019 Everyone knows that Pinterest and Instagram are the go-to social media if your niche is particularly visual. But did you know that there are differences between the two? These differences are important. They’re not really the same thing. They’re both image sharing platforms, but the way that they’re used … Continue reading Pinterest vs Instagram for Business: Which Platform Drives More Traffic? →

Trump Joins Twitch Live-Streaming Platform

General

Trump Joins Twitch Live-Streaming Platform by Laurie Sullivan  @lauriesullivan, October 11, 2019 Several weeks after Amazon Twitch launched a campaign that tells the world the platform was designed for live-streaming anything, not just gaming, President Donald Trump launched a channel on the platform. The president used the platform and public channel for the first time during … Continue reading Trump Joins Twitch Live-Streaming Platform →

Email deliverability platform 250ok adds Google Postmaster Tools integration

Email Management

By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration →

5 Key Tips: Using Your Platform to Promote Your Channel Incentives

Loyalty Programs

Juan Ortiz — August 27, 2019 Follow @jcortiz22 — August 27, 2019 When you’re embarking on a new channel incentives campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already-busy agenda. That’s why it’s important to choose a platform that takes care of most of the busywork on … Continue reading 5 Key Tips: Using Your Platform to Promote Your Channel Incentives →

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