Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
Janet Church — October 23, 2017 Follow @JanetChurch — October 23, 2017 A growing number of businesses of all sizes — from small startups to large enterprises — are tapping their workforce to extend their social media footprint. When this strategy is done correctly, the rewards and ROI are considerable. For example: Content shared by … Continue reading Employee Policies and Best Practices For Your Social Media Governance Plan
Sahail Ashraf — October 10, 2017 Follow @BizGrowInsights — October 10, 2017 Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to … Continue reading How To Plan For A Successful Social Media Video Campaign
Susan Friesen — October 2, 2017 Follow @eVisionMedia — October 2, 2017 Part Two: You Have a Website; Now How Do You Attract New Clients? geralt / Pixabay In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now … Continue reading Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves
Dave Charest — September 23, 2017 Follow @DaveCharest — September 23, 2017 Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the … Continue reading How to Create a Holiday Email Marketing Plan
Josh Slone — September 20, 2017 — September 20, 2017 A Social Media Marketing Plan for the Fake News Generation There aren’t too many marketers in the world who don’t have a social media marketing plan in action right now. I’d like to say that’s a good thing, but it’s (typically) not true. 95%+ of … Continue reading A Social Media Marketing Plan for the Fake News Generation
Kristina Podnar — September 14, 2017 Follow @kpodnar — September 14, 2017 Copyright: dotshock / 123RF Stock Photo One of the main reasons people start a small business is so that they can work for themselves. Many soon realize, however, that they’re at the mercy of a really tough boss. In a Gallup survey of … Continue reading GDPR Game Plan for the Small Business
Megan Ritter — August 26, 2017 Follow @megmarieritter — August 26, 2017 StartupStockPhotos / Pixabay Getting a business up and running normally takes a significant amount of money. Usually, it’s more than an entrepreneur can comfortably afford by themselves. In such cases, the standard course of action is to take out a loan. Banks represent … Continue reading How to Write a Business Plan Banks Can’t Resist
By Lyena Solomon August 15th, 2017 Global economy requires companies to adapt web strategies to regional audiences. Globalization became a necessity, a strategy to make wider audiences understand your product, brand, message, website, offer. Progressive companies not only translate their website content in many languages, but improve the online experience for prospects and customers as well. … Continue reading How To Plan Website Globalization & Localization
Ivan Ivanov — August 5, 2017 — August 5, 2017 Little less than five years ago, Instagram was the new kid on the block. Even then some startups and a few brands were looking to optimize their social media marketing performance by jumping on the platform. Yet, the social network was still in its early … Continue reading 5 Steps To Plan Your Next Instagram Marketing Campaign
