David Zheng — January 10, 2018 — January 10, 2018 Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power … Continue reading Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey
David Kiger — January 10, 2018 Follow @davidkiger — January 10, 2018 Shutterstock The promise of a new year can give us an opportunity for a fresh start. One way that small business owners can get on the right track for 2018 is to examine better ways to get organized. A 2016 survey by Office … Continue reading New Year, New Plan: It’s a Good Time for Small Business Owners to Tackle Office Organization
Jessica Edmondson — December 26, 2017 Follow @ContentMktg2 — December 26, 2017 Now that you have identified your referral sources, developed your recruitment strategy and created a sales enablement plan, it’s time to create a referral strategy for enabling your referral sources with everything they need to make informed referrals of your target buyers. Once … Continue reading Referral Strategy: Create a Plan For Enabling Your Referral Sources
5 New Year’s Resolutions To Build The Ultimate Marketing Plan by Paige Musto , Columnist, December 20, 2017 We marketers too often find ourselves trapped on the execution treadmill, with hardly any time at all to stop and assess our impact on the bottom line. But as the year winds down, it’s imperative we take … Continue reading 5 New Year’s Resolutions To Build The Ultimate Marketing Plan
It’s natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those newly acquired customers to continue reaping sales and successes from the holiday spending season. Tony Toubia on December 20, 2017 You’ve made it to the end of the … Continue reading The aftermath of the holiday season: What’s next for your marketing plan?
Angela Southall — December 18, 2017 Follow @mentionmeshare — December 18, 2017 It’s that time of year when marketers take a look back at the performance of their marketing activity. What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return? Hopefully, you’ll already … Continue reading Should Referral Join PPC, Email and Social in Your 2018 Marketing Plan?
John Hawthorne — December 17, 2017 — December 17, 2017 Congratulations on deciding to become an online entrepreneur! You have a great idea and you can’t wait to get your product or service out there on the web. But, there are a lot of steps to take before opening your eCommerce business. After all, you … Continue reading Everything You Need To Create A Business Plan For Your eCommerce Store
Brittany Laeger — December 5, 2017 — December 5, 2017 It’s that time of year again, time to start analyzing successes, owning up to the failures, and looking ahead to your 2018 plans. While it can be easy to keep your marketing engine running on the status quo, in today’s marketing world, it’s important to … Continue reading 10 Things to Consider for Your 2018 Digital Marketing Plan
Randy Milanovic — November 20, 2017 Follow @kayak360 — November 20, 2017 When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many … Continue reading Follow Analytics to Keep Your Plan on Track
Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
