Ashton Landry — December 22, 2016 — December 22, 2016 Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize … Continue reading Design Tips to Elevate Your Personalization Campaigns
Amrit Kirpalani — December 1, 2016 Follow @amritkirpalani— December 1, 2016 How Amazon is using market Personalization It is no secret that Amazon is a force to be reckoned with when it comes to marketing personalization. Amazon dominates the e-commerce market because of its ability to personalize content to each individual across the entire customer … Continue reading Lessons Learned From Amazon’s Marketing Personalization
Rohan Ayyar — November 3, 2016 — November 3, 2016 When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about that funny piece you wrote on BuzzFeed, or that awesome Facebook post that came from a spontaneous idea? How will … Continue reading 4 Uncommon Ways to Nurture Leads With Personalization
October 24, 2016 How a Halloween e-retailer finds more revenue with smarter search By Matt Lindner Halloween costume and party supplies e-retailer BuySeasons implements Reflektion’s site search personalization tool and scares up higher conversion rates and revenue per customer. When 60% of annual business comes in a single month, it’s important to make sure shoppers … Continue reading Halloween E-Commerce Site Users Personalization to Drive Revenue
by Jonathan RangerOctober 7, 2016 One of the perks of my job is the ability to ask “why” like an energetic preschooler. For me, nothing evokes this question with more enthusiasm than participating in digital experience personalization discussions with Evergage staff and customers. For example, “We are we going to change this hero image when … Continue reading 5 Questions to Ask Yourself Before Defining Your Personalization Strategy
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries. Scott Heimes on October 6, 2016 Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending … Continue reading How to find the email personalization sweet spot
by Shana RusonisSeptember 2, 2016 As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. You can pin this personalization mandate on the Amazon effect. While you may think references to Amazon are overused, there are good reasons this retail giant continues to … Continue reading 4 Shopper Stats that Make Website Personalization a Must
Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more. Ginny Marvin on August 25, 2016 Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of delivering the same video ad to every viewer, marketers now … Continue reading Jivox launches dynamic personalization for video ads
August 2, 2016 Imagine receiving an email from your best friend. You’d open it right away because a) It’s from someone you know and b) There’s a good chance the email content is relevant to you (and maybe even includes some salacious gossip). That’s the basic idea behind personalization for email marketers. (Minus the gossip. … Continue reading Email Marketing Personalization 101
Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization. L. Erik Bratt on August 4, 2016 Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of digital and physical … Continue reading Data and tag management: the DNA of marketing personalization
