by Laurie Sullivan, Staff Writer @lauriesullivan, August 2, 2016 Satisfaction and perspective are subjective. What makes me aware or satisfies my needs might not satisfy yours, so it was interesting to read the comments sparked by Monday’s SearchBlog. An article ran in Monday’s SearchBlog that presented data from Econsultancy, in partnership with Adobe Marketing Cloud, which shows how … Continue reading Personalization Ranks Highest On Smartphones
by Tim Asimos July 30, 2016 Follow @timasimosJuly 30, 2016 Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted and/or reported as spam. Many firms have … Continue reading 5 Email Marketing Personalization Tips to Implement Now
by Julie Ritchie July 22, 2016July 22, 2016 Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year. However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting … Continue reading Don’t Start Website Personalization Without These Best Practices
by Katie Sweet July 16, 2016 Follow @misskatiehrdyJuly 16, 2016 In our latest survey, we found that half of marketers cite the lack of personnel as one of the greatest obstacles they face in making personalization a greater priority in their organizations. We predict that as more organizations make personalization a top priority, an increasing … Continue reading Everything You Need to Know About Hiring a Personalization Specialist
by Meni Morim July 7, 2016July 7, 2016 Try to remember the last time you walked into a brick & mortar store. Most likely, after a few minutes, someone stepped up to you and asked you if you needed help. Then they asked you what you are looking for, and tried to find the best … Continue reading Steal These 5 Online Personalization Tricks From Amazon
by Jack Loechner, Staff Writer @mp_research, June 24, 2016 According to Evergage and Researchscape International, the new annual study on the State Of Personalization found that 85% of companies are now implementing some form of personalization. However, most companies’ personalization initiatives barely make the grade, with the majority of marketers (55%) giving their own, and their competitors’ … Continue reading Personalization Popular, But Held Back By Budget And Skill
CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry. Amy Gesenhues on June 23, 2016 at 12:10 pm As College Ave’s CMO, Jennifer Astle says the student loan company has built its entire brand — and team — around three core pillars: personalization, transparency … Continue reading A CMO’s View: How College Ave uses personalization to connect with customers
by Chuck Martin, , Staff Writer, (June 08, 2016) One of the big promises of mobile has been personalization. Highly relevant messaging delivered at just the right shopping moment was supposed to be just the ticket. Shoppers actually see personalization as a way to get them to buy more. Sellers pretty much see it the … Continue reading Personalization Drives Product Sales; Companies Invest Elsewhere
The range of use cases for location is broader than most marketers recognize. Greg Sterling on June 1, 2016 Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year, and most mobile users don’t want push notifications from even their favorite brands. The fix … Continue reading Localytics pushes Places notifications as key to personalization, mobile engagement
by Kunle Campbell June 1, 2016 Follow @kunleTcampbellJune 1, 2016 This article is part 3 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation and Part two, Personalized Marketing: How to Implement 1:1 Segmentation. My previous article delved into the the nitty gritty of implementing an ecommerce … Continue reading How to Use the RFM Model to Power Your Ecommerce Personalization Strategy
