Amity Kapadia — February 4, 2019 Follow @amitykapadia — February 4, 2019 Tumisu / Pixabay Securing partners (and figuring out incentives) for your partner affiliate program are crucial first steps in building a successful partnership. However, maintaining and nurturing relationships as well as delivering the best experience possible can be more important aspects of your … Continue reading How to Deliver a Better Partner Affiliate Program Experience
Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types
ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions by Laurie Sullivan @lauriesullivan, (November 08, 2018) Companies are expected to increase partnership agreements this coming year as the shift to mobile and smaller screens makes personalizing consumer experiences and messages a requirement. On Thursday, ContentSquare and Dynamic Yield announced a partnership that allows marketers to more … Continue reading ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Kara Perez — November 3, 2018 — November 3, 2018 rawpixel / Pixabay Anyone who has ever started a business knows how much work there is to it. Going from an idea in your head to an actual business structure that profits takes a lot of work and determination. For one person, it’s overwhelming at … Continue reading Do You Need a Business Partner?
Katie Edwards — September 6, 2018 — September 6, 2018 geralt / Pixabay Recently, we’ve written about how to find a channel sales partner and how to tell if they are a good sales partner. Unfortunately, the first few months of a new partnership can have its own set of challenges which are not addressed … Continue reading Is Your New Channel Sales Partner Good for Your Business?
Dave Sutton — August 28, 2018 — August 28, 2018 As a recognized global communications leader that enables millions of customers to transform their businesses and their lives through innovative technology solutions, CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, … Continue reading How to Power Up Channel Partner Relationships
Zach Taylor — July 27, 2018 — July 27, 2018 In most cases, the success of a business partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what are you offering to partners for sharing your brand). Typically, when companies have the right messaging and … Continue reading How A Business Partner Program Can Drive Growth
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more. Julie Joyce on July 19, 2018 When inbound links occur naturally, you don’t look to see if the site linking to … Continue reading 15 checks you should make when choosing a link partner
Ingrid Catlin — July 12, 2018 Follow @blueingy — July 12, 2018 FeeLoona / Pixabay If you’re in the manufacturing business, you know just how important it is to maintain strong vendor and partner relationships. You might make the best stoves, microwaves, medical devices, carburetors, pool supplies, and so on, but if you don’t have … Continue reading Using Your Channel Incentive Program To Build Better Partner Relationships
Amity Kapadia — July 10, 2018 Follow @amitykapadia — July 10, 2018 With marketers adopting more personalized strategies, like nurturing via email workflows or developing a partner program, B2B buyers are looking beyond traditional methods of engagement and are pursuing building relationships with organizations. The trend is undeniable. Instead of purchasing large booths (which come … Continue reading Developing a Partner Program: The Handbook for Success