Tag Archives: Partner

What’s new and what’s working, in B2B channel partner marketing

The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing →

How HubSpot found the right sports sponsorship partner

HubSpot

The NWSL’s Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot. Constantine von Hoffman on November 27, 2023 Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have … Continue reading How HubSpot found the right sports sponsorship partner →

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads

CTV Advertisement

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads →

The value of integration partnerships: Why finding the right partner matters

Partnerships

Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters →

Snowflake and Nvidia partner to provide companies with generative AI apps

Computing Power

Nvidia will provide computing power and its NeMo toolkit to Snowflake customers who can train AI on their own data. Constantine von Hoffman on June 27, 2023 A new partnership between Nvidia and Snowflake will let companies build generative AI assistants trained on their own data. What it does. Nvidia is providing Snowflake’s customers with … Continue reading Snowflake and Nvidia partner to provide companies with generative AI apps →

Dentsu, Cinch Partner On Dynamic Creative Optimization

Partnerships

Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization →

How to partner with your anxiety, rather than letting it make you miserable

Stress Management

By Morra Aarons-Mele April 09, 2023 When anxiety is making you miserable, it’s easy to see it as an enemy that must be vanquished at all costs. But brain science reveals a different story. The brain’s main job, quite literally, is to keep us alive. It does this not only by regulating … Continue reading How to partner with your anxiety, rather than letting it make you miserable →

Salesforce, Google partner on local commerce

Salesforce

A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces. Kim Davis on March 24, 2023 Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both … Continue reading Salesforce, Google partner on local commerce →

How to choose the right martech partner: 6 practical tips

Marketing Technology

Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. Gene De Libero on March 20, 2023 Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help … Continue reading How to choose the right martech partner: 6 practical tips →

Brightcove, Magnite Partner To Enhance Ad Monetization

Advertisement Platforms

Brightcove, Magnite Partner To Enhance Ad Monetization by Fern Siegel , January 13, 2023 Streaming tech company Brightcove has partnered with sell-side ad platform Magnite to help publishers improve revenue for video content. Integrating with the SpringServe ad server will give customers a transparent view of available ad inventory. Marc DeBevoise, CEO of Brightcove, said: … Continue reading Brightcove, Magnite Partner To Enhance Ad Monetization →