Amity Kapadia — July 10, 2018 Follow @amitykapadia — July 10, 2018 With marketers adopting more personalized strategies, like nurturing via email workflows or developing a partner program, B2B buyers are looking beyond traditional methods of engagement and are pursuing building relationships with organizations. The trend is undeniable. Instead of purchasing large booths (which come … Continue reading Developing a Partner Program: The Handbook for Success
Pat Ahern — July 1, 2018 Follow @PatAhern1 — July 1, 2018 FirmBee / Pixabay Ok, you’ve decided to begin the hunt for an SEO partner to help you scale. Now you find yourself stuck with one massive question: how do I find the right SEO partner? Finding the right SEO partner can be a … Continue reading How to Find the Right SEO Partner for Your Business [Full Guide]
Choncé Maddox — April 18, 2018 — April 18, 2018 mohamed_hassan / Pixabay Are you considering running a business with your partner? You will not be the first couple to attempt to run a successful business together. One one end, running a business with your partner could work well and on the other, it could … Continue reading 5 Tips for Running a Business with Your Partner
Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. Pete Cheyne on February 13, 2018 A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the … Continue reading How customer lifetime value analysis is transforming partner marketing
Trisha Winter — December 5, 2017 Follow @Trishawinter — December 5, 2017 The partner channel is changing. And while there is a lot of buzz around the how and why, there isn’t much content on what to do about it. First, let me break down what is happening . . . The buyer is now … Continue reading The Changing Partner Channel and What You Can Do About It
Pam Moore — November 22, 2017 Follow @pammktgnut — November 22, 2017http://feeds.feedblitz.com/-/492390604/_/pammarketingnut.mp3 Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately, many business and … Continue reading How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI
Lisa Masiello — November 14, 2017 Follow @LisaMasiello — November 14, 2017 Stock photo A partner advisory board provides leadership in identifying, cultivating, and strengthening a technology vendor’s relationship and business interactions with the rest of their channel partner community, industry leaders and influencers, other IT vendors and potential clients. It also provides external guidance … Continue reading Growing Your Business with An Effective Partner Advisory Board. Here’s How.
Jessica Edmondson — October 10, 2017 Follow @ContentMktg2 — October 10, 2017 Pexels Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies, it can be more complicated. … Continue reading How to Realign Your Partner Model and SaaS Company with Referral Partners
Lisa Masiello — September 19, 2017 Follow @LisaMasiello — September 19, 2017 StockSnap / Pixabay A partner advisory board provides leadership in identifying, cultivating, and strengthening a technology vendor’s relationship and business interactions with the rest of their channel partner community, industry leaders and influencers, other IT vendors and potential clients. It also provides external … Continue reading Grow Your Business With An Effective Partner Advisory Board. Here’s How.
Emily Sidley — September 18, 2017 Follow @EmilySidleyPR — September 18, 2017 geralt / Pixabay Nearly a third of the world uses social media regularly, and 92 percent of marketers claim it’s important to their business (source: Hubspot), so it’s not surprising that so many companies are ready to invest in social channels as a … Continue reading How to Hire a Social Media Partner: 15 Questions to Ask