Dentsu, Cinch Partner On Dynamic Creative Optimization
Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO).
The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and management of complex campaigns (multiple data feeds and channels and other factors) across connected TV (CTV), online video advertising (OLV), social, mobile, native, and digital out-of-home.
Campaigns that run through Flight Control can garner creative engagement insights that can be used for ongoing optimizations and data-driven future planning.
Flight Control is fully interoperable with many of Dentsu’s proprietary internal tech resources, such as Merkury, for audience-based creative decisioning and optimization, and Content Symphony, for digital asset management, tracking and insights.
The DCO is also integrated with a variety of third-party platforms, including Meta, The Trade Desk and DoubleVerify.(3)
