Stefan Wolpers — March 20, 2020 TL; DR: Remote Agile, Part 1: Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners Agile has always been about colocation, about direct communication, physical boards, and all the other haptic and analog moments to create value in the digital realm. As a Professional Scrum Trainer, I … Continue reading Remote Agile (Part 1): Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners
Neil Wood-Mitchell — February 17, 2020 A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. So, whether you’re new to the world of video marketing, trying to persuade your boss that video … Continue reading Why Video Should be Part of Your Marketing Strategy
Chris Belknap — January 10, 2020 The Scrum Guide provides no reference or guidance on how to get started with Scrum. That’s because Scrum is a lightweight, minimal framework to encourage self-organization. I have heard it stated that Scrum is intentionally incomplete. There are no special Sprints in Scrum, such as Sprint Zeros, either, which … Continue reading Getting a New Scrum Team Started (Part 1 of 2)
Jennifer Warren — January 7, 2020 Sound design is no more the privilege of a handful of uniquely talented individuals. Today, virtually all designers, with the application of evergreen UX principles, can achieve the same. By the way, playing by the principles has its advantages. It increases the probability that a design will be successful. … Continue reading Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1
Neil Grasso — December 23, 2019 If you haven’t picked up on the key trend from the last post, there is a definite correlation between the level of controversy associated with an activism campaign and the interest it generates. This is not to discredit the campaigns that focused on less controversial issues – as we … Continue reading Part 3: What is Brand Activism? A Series of Successful Campaigns
Neil Grasso — December 20, 2019 In part one of this series, we introduced the concept of brand activism, and explored how successful activism can bring about multiple benefits for companies that can successfully integrate it into their marketing strategies. We learned how activism can be controversial, as well as how it can be safe … Continue reading What is Brand Activism? A Series of Successful Campaigns (Part 2)
Dawn Ellis — December 5, 2019 Follow @eventsstructure So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay. In fact, according to the Event Marketing 2019: Benchmarks and Trends Report, between 2017 and 2018 the … Continue reading Why Events Should Be Part of Your Strategy
Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)
JoAnn Corley — October 9, 2019 Follow @joann corley And that is… you. Once you embrace this truth, it will forever change how you approach what and how you lead, manage and grow your business. This is a certain reality that many leaders, owners are not tuned into or connected to. It’s the key source … Continue reading THE Key Part of Your Business You Will NEVER Escape
Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech. Steve Petersen on August 29, 2019 It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a … Continue reading Buying martech is easy, managing the process to use it effectively is the hard part
