Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)
JoAnn Corley — October 9, 2019 Follow @joann corley And that is… you. Once you embrace this truth, it will forever change how you approach what and how you lead, manage and grow your business. This is a certain reality that many leaders, owners are not tuned into or connected to. It’s the key source … Continue reading THE Key Part of Your Business You Will NEVER Escape
Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech. Steve Petersen on August 29, 2019 It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a … Continue reading Buying martech is easy, managing the process to use it effectively is the hard part
Kevin George — August 28, 2019 Follow @imkevin_monk — August 28, 2019 Out of all the digital marketing channels like emails, content marketing, SEO, websites, blogs, PPC, and referral marketing, there is one channel that stands out. Have you guessed it? Well, there are no points for guessing it right; it is EMAIL. Despite being … Continue reading Email: An Indispensable Part of Digital Marketing Strategy
Laura Jensen — August 16, 2019 — August 16, 2019 In the first instalment of our guide to sharing on social, we looked at the content you should be sharing on the social platforms you use. We focused on the four main social platforms – Facebook, Twitter, LinkedIn and Instagram. In part 2, we’re looking … Continue reading Guide to Sharing on Social (Part 2)
Jon-Mikel Bailey — July 24, 2019 Follow @jonmikelbailey — July 24, 2019 In Part One of this two-part post, we gave you some definitions and comments for terms we use here every day. I broke it into two parts because it was getting really freakin long. So, please check out Part One when you have … Continue reading 70 Web Design and Development Terms We Wish You Knew, Part 2
Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3
Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
By Jon-Mikel Bailey, June 14, 2019 We’ve been designing and developing websites for 16+ years. So, naturally, we use a good bit of jargon. Sometimes it’s shorthand but the majority of the time we use these terms because they are the best way to describe a thing we do, need, etc. So, I asked our … Continue reading 70 Web Design and Development Terms We Wish You Knew, Part One
When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2
