Liz Papagni September 30, 2020 How to Leverage Digital Marketing for B2B: Part 1 How to Leverage Digital Marketing for B2B: Part 2 By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website … Continue reading How to Leverage Digital Marketing for B2B: Part 3
Liz Papagni September 16, 2020 Part 1 When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, … Continue reading How to Leverage Digital Marketing for B2B: Part 2
Anthony Mersino September 16, 2020 In our previous posts, we looked at What is Kanban and Why is it Used and Getting Started with Kanban. In Part 3, we are going to drill in on a few special topics: Limiting Work in Progress, Blocked Work Items, and Establishing Lanes of Service. 1. Limiting Work in … Continue reading Kanban Part 3 — WIP Limits, Blocked Items and Lanes of Service
Anthony Mersino September 10, 2020 This post is the second in a series on Kanban, a lightweight agile approach for organizing work. In our previous post we answered the question, what is Kanban and why do people use it. In this post, we are going to explore how to get started with Kanban. We have … Continue reading Kanban Part 2 – How to Get Started With Kanban
Anthony Mersino September 3, 2020 This post is first in a series about Kanban and how to get the most benefit from it. We will start with what Kanban is and explore why people use it. We will then look at to get started with Kanban and ultimately get the most benefit from the technique. … Continue reading Kanban Part 1 – What is Kanban and Why is it Used?
Kristen Deyo September 1, 2020 If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize … Continue reading Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS
Angela Hausman, PhD — June 2, 2020 Photo by Nicolas J Leclercq on Unsplash “Speech is the fundamental means of human communication; all cultures persuade, inform and build relationships primarily through speech,” said Clifford Nass, Stanford researcher, and the huge boom in voice-user interface is testimony to this belief. The voice-user interface offered by devices … Continue reading Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services
Anthony Mersino — April 9, 2020 In part 1 of this article, we looked at the definition of Agile Transformation and talked about the 4 key focus areas of Agile Leaders. In part 2 of this article, we will explore the Characteristics that Agile Leaders Need the Most. Finally, we discuss an uncomfortable truth that … Continue reading Agile Leader Role During an Agile Transformation Part 2
Cesario Ramos — April 8, 2020 This is the first part of a blog series about product definition in Large Scale Scrum. In large product development, teams tend to work on just a part of the real product. The part—a narrow product definition– is often a component or a specific activity in the development process; … Continue reading Product Definition in Large Scale Scrum – Part 1
Stefan Wolpers — March 20, 2020 TL; DR: Remote Agile, Part 1: Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners Agile has always been about colocation, about direct communication, physical boards, and all the other haptic and analog moments to create value in the digital realm. As a Professional Scrum Trainer, I … Continue reading Remote Agile (Part 1): Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners
