Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety
Tag Archives: others
How Millennials (And Others) Use Social Media For Brand Accountability
Brooke B. Sellas — August 30, 2017 Follow @madSMscientist — August 30, 2017 Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-customers? We’re dissecting … Continue reading How Millennials (And Others) Use Social Media For Brand Accountability
Facebook wants to show brands how its ads measure up against TV, others
Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others
Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?
by Brannon Brooks Follow @killbrannonSeptember 2, 2016 You need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that … Continue reading Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?
The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others
by Erika Dickstein July 1, 2016 Follow @springinsightJuly 1, 2016 Have you ever spotted a super cute top hanging in a storefront window only to walk by that same window day after day without setting foot in the store? Maybe the top is a little pricey or too heavy for the warm weather your area … Continue reading The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others
Chewbacca Mask viral video drives sales for Kohl’s, others
Viral Chewbacca mask sells out on Kohls.com and other major websites, while Amazon third-party sellers hope to profit with huge markups. Matt McGee on May 23, 2016 Hasbro’s Chewbacca Electronic Mask. It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed watermelon video — and it’s throwing … Continue reading Chewbacca Mask viral video drives sales for Kohl’s, others
Why Do Certain People Achieve Success When Others Don’t?
Personal Branding BlogOctober 17, 2015 Why do certain people achieve success when others don’t? Simon Sinek’s book, “Start with Why: How Great Leaders Inspire Action,” may have some answers. Sinek asserts that great leaders tap into people’s psyches to attract them into becoming followers. Applied to the corporate level, Sinek offers the “inside out” theory, … Continue reading Why Do Certain People Achieve Success When Others Don’t?
What Impact Do You Have On Others?
Ryan EstisJune 10, 2015 I was winding down a day of leadership development with Direct Energy last Thursday in Houston and was asked the question: “What are some of the most important things you measure in your business?” I didn’t hesitate: “Impact and growth.” Growth is easy to quantify. I know we’re up 30 percent … Continue reading What Impact Do You Have On Others?
Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
Larry KimApril 9, 2015 As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers … Continue reading Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
“Brands have more followers on Google+ than on all others together”
by Zoe Summers March 10th, 2015 Zoe Summers Zoe Summers is an experienced Social Media Consultant. One of the Co-Founders of Mass Planner, a social automation software. Before joining the startup world, she worked with big corporations, helping them change the world one step at a time. She loves writing, exploring new sunnier places and … Continue reading “Brands have more followers on Google+ than on all others together”
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