Optimize Your Brand’s Website for More Visibility

by Personal Branding Blog June 26, 2016
June 26, 2016

student-849825_640A good reputation online starts with a professional presence online for your personal brand. The design and content of your website is the first impression your visitors encounter, which will cause them to either leave or want to know more.

A well optimized website can bring added visibility for your brand and help you to convert more sales. Your brand’s content should be mobile-friendly as well as appealing to both search engines and visitors.

Here are several tips on how to make your website stand out from the rest:

  • People love statistics and studies – Research what is unique to your brand to create an infographic or a fact-based article that includes helpful statistics and action steps. This will get more eyes on your content and increases shares on social media. Other creative ways to draw in an audience are surveys and contests that offer something of value that your readers need. A mix of text articles, video presentations, and graphics can also draw in more readers who will want to stay longer on your website.

  • Focus more on quality Your content will get noticed when you focus on your target market. Avoid keyword stuffing, and instead choose topics that naturally flow throughout the copy, which should be no more than 2,400 characters in length. Consider breaking up long posts with bullet points, numbers, and graphics. Clear, concise, and easy-to-read content will get the most views.

  • Include eye-catching graphics and video – A great message about what your brand can do for your audience can go a long way in attracting readers to your website. There are many free resources available to help you achieve this such as SlideShare, Pixabay, Canva, and Adobe.

  • Include reference links – Any sources named in your pages and posts should include a link to either their website or article. Readers are also attracted to reference pages that include a list of information for their particular needs. Choose a variety of influencers and experts in your niche and high-quality websites in your niche.

A quality website that gets noticed for a personal brand is one that not only offers a professional and responsive design, but includes original and engaging content that speaks to your readers’ needs. Even a small investment will help you gain more loyal subscribers with higher rankings on the search engines.

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