Tag Archives: Optimize

Why Marketers Can’t Optimize for Mobile Without Call Attribution Software

by Andrew Sheridan May 29, 2016May 29, 2016 Digital marketing has gone mobile. And thanks to smartphones and click‐to‐call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers … Continue reading Why Marketers Can’t Optimize for Mobile Without Call Attribution Software →

3 Ways to Optimize Retail Marketing Emails [Infographic]

Email Marketing

by Larisa Bedgood May 29, 2016 Follow @https://twitter.com/DataMentorsMay 29, 2016 Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. StrongView recently surveyed email marketers about their email … Continue reading 3 Ways to Optimize Retail Marketing Emails [Infographic] →

6 Steps to Optimize Your Instagram Account for eCommerce

Instagram Marketing

by Juliet Carnoy May 26, 2016 Follow @julietcarnoyMay 26, 2016 Are you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population. Over half (57%) of these users access the site on a daily basis. Six of the seven social media networks have … Continue reading 6 Steps to Optimize Your Instagram Account for eCommerce →

3 DIY Methods to Optimize Your Video Marketing ROI

Video Marketing

by Andre Oentoro May 24, 2016 Follow @breadnbeyondMay 24, 2016 Video marketing is currently one of the most popular and effective types of marketing. Based on a survey by ReelSEO, 96% of B2B companies use video content marketing to ramp up their conversion rates and revenues. This isn’t just because “Why not?”–it’s because video marketing … Continue reading 3 DIY Methods to Optimize Your Video Marketing ROI →

How to Optimize Your Pins for the Pinterest App

Pinterest SEO

by Vincent Ng May 12, 2016 Follow @vincentngMay 12, 2016 Did you know that about 80% of Pinterest’s daily traffic comes from mobile devices? With the smartphone revolution going on, it’s not a surprise that a lot of people like to use their Pinterest app on the go. Whether it’s to look up the perfect … Continue reading How to Optimize Your Pins for the Pinterest App →

Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns

Digital Marketing

by Kelley Schultz May 12, 2016May 12, 2016 I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market. … Continue reading Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns →

How to Optimize the Marketing Power of Your Blog

Marketing Challenges

by Laura Cole May 3, 2016May 3, 2016 Over the course of the last three years, organic and low-cost marketing techniques have become increasingly effective within multiple industries. Take blogging, for example, which not only creates additional landing pages that can be indexed by Google but also enables brands to rank higher in relation to … Continue reading How to Optimize the Marketing Power of Your Blog →

Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO

PPC Strategies

by Kelley Schultz May 3, 2016May 3, 2016 As I continue to work on my optimization blog series (I’ve already talked about PPC and display), I am reminded of how much effort goes into managing digital campaigns. It’s true, a lot of work goes into optimizing digital campaigns 7 days a week, 52 weeks a … Continue reading Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO →

3 Ways to Optimize Pinterest for Business Today!

Pinterest SEO

by Julie Chomiak April 27, 2016April 27, 2016 Pinterest recently opened its Promoted Pins platform to small businesses, meaning that small businesses can now target and segment their ads at a much deeper level. Small businesses can now collect data and audience insights that were previous off-limits. According to a Pinterest internal study, “Promoted Pins … Continue reading 3 Ways to Optimize Pinterest for Business Today! →

Design for Default: How to Optimize Your Daily Decisions

Business Improvement

by James Clear April 26, 2016 Follow @james_clearApril 26, 2016 You might assume that humans buy products because of what they are, but the truth is that we often buy things because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on … Continue reading Design for Default: How to Optimize Your Daily Decisions →