Tag Archives: Opportunity

Ad Blocking Is An Opportunity, Not An Obstacle

Ad Blocking Is An Opportunity, Not An Obstacle by Stephanie Hoffman-Murphy, Op-Ed Contributor, March 31, 2017 Ad blocking is a hot topic. While many argue it’s still in its infancy stage, it’s not to be ignored. Fun fact: “One in five smartphone users, or almost 420 million people worldwide, block advertising when browsing the web … Continue reading Ad Blocking Is An Opportunity, Not An Obstacle →

App Store Optimization: A Huge Opportunity in 2017

App store Optimization

App Store Optimization: A Huge Opportunity in 2017 by Blair Matsuura, Op-Ed Contributor, February 13, 2017 For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in … Continue reading App Store Optimization: A Huge Opportunity in 2017 →

The New, Massive Opportunity Awaiting You on LinkedIn

LinkedIn Jobs

John Nemo — January 25, 2017 Follow @JohnNemoPR— January 25, 2017 With its sleek new desktop overhaul, LinkedIn is betting big that users will spend more time on the site. Here’s how to take advantage. LinkedIn recently announced its updated desktop design will hit profiles worldwide within the next several weeks. The biggest takeaway is … Continue reading The New, Massive Opportunity Awaiting You on LinkedIn →

The $26.2 Billion Opportunity Awaiting You In 2017

B2B

John Nemo — January 4, 2017 Follow @JohnNemoPR— January 4, 2017 Time to remove the digital dust from your LinkedIn profile – the network is about to become invaluable in 2017. If you’re like a lot of professionals out there, you likely set up your LinkedIn profile years ago, promised to make use of it … Continue reading The $26.2 Billion Opportunity Awaiting You In 2017 →

Uncovering the white spaces of opportunity for local search

Local Search

With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. Jon Schepke on December 22, 2016 at 1:35 pm The time has come for businesses to frame their search marketing in the context of a broader … Continue reading Uncovering the white spaces of opportunity for local search →

Value Chain Analysis: Finding Areas of Opportunity

Analytics

Nicole Lipitz — November 18, 2016 — November 18, 2016 The value chain presents a systemic view of businesses, with inputs and outputs. Described by Michael Porter in his 1985 book, Competitive Advantage, this concept defines specific activities that organizations perform to make sure that their output (a product or service) is greater than the … Continue reading Value Chain Analysis: Finding Areas of Opportunity →

How Passive Marketing Talent Can Show the Right Amount of Interest in a Job Opportunity

Career Development

by Mark Miller Follow @MMtwopointfiveOctober 10, 2016 Questions about your interest in a position are common at the early stages of the marketing recruitment and interview process. The way you respond could mean the difference between landing the job of your dreams, or missing out on the perfect career move without even realizing it. Any … Continue reading How Passive Marketing Talent Can Show the Right Amount of Interest in a Job Opportunity →

Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity

eCommerce Experience

by Sean Hargrave, Staff Writer, September 28, 2016 So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful? Well, to take the case study of … Continue reading Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity →

Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD)

Marketing Guide

by Chase Martin, September 14, 2016 Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. Nearly half (45%) of U.S. consumers currently use intelligent agents, such as Google’s Assistant, Apple’s Siri or Amazon’s Alexa, according to a new Forrester report. … Continue reading Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD) →