Tag Archives: Opportunity

How To Pick the Right Affiliate Marketing Opportunity

by Jack ChorosSeptember 3, 2016 If you’re one of the many people, like me, who have grown sick or frustrated by the traditional job market and the grind that comes with working a 9-to-5 job, there is an alternative. That alternative is creating a new career for yourself on the Internet by making money online. … Continue reading How To Pick the Right Affiliate Marketing Opportunity →

4 Ways to Review Your Profile in Case of an Opportunity

Career Development

by Erin Dore MillerAugust 26, 2016 We know a lot of people that are currently either looking for new opportunities or preparing to begin a job search. Whether you’re in the market for a new job or not, we recommend thoroughly reviewing your profile a few times a year. If you are focused on pursuing … Continue reading 4 Ways to Review Your Profile in Case of an Opportunity →

Deep-Linking Emails Offers Opportunity To Engage With Mobile Audiences

Email Marketing Tools

by Jess Nelson, August 24, 2016 Branch, a linking platform for mobile app marketing, launched a new tool on Tuesday that connects email marketing directly to mobile applications for a faster, streamlined marketing experience. Branch has launched two new linking solutions for mobile marketers, Journeys and Deep Linked Email. Branch’s Journeys Web to App Marketing … Continue reading Deep-Linking Emails Offers Opportunity To Engage With Mobile Audiences →

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV

Marketing Guide

by Oren Netzer, Op-Ed Contributor, August 11, 2016 Part 1 and Part 2 of this series examined how bidding directly on long-tail keywords improved all front-end metrics, including click-through rates, cost per click and average position. Part 3 examined how adding long-tail keywords increases overall impression share. In this fourth and final installment, the analysis examines how bidding directly … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV →

Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market

Data Driven Techniques

by Kevin BeasleyAugust 10, 2016 In today’s global market, companies routinely face obstacles when attempting to broker sales in different languages. Differing currencies can create sales headaches, but language barriers can be an even greater impediment to securing agreements. Fortunately for us humans, our computer colleagues have been speaking the same language for decades, and … Continue reading Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market →

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III

Keyword Research

by Oren Netzer, Op-Ed Contributor, July 19, 2016 Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or whether they are at the expense of the pre-existing keywords. In other words, are you creating … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III →

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II

Keyword Research

by Oren Netzer, Op-Ed Contributor, June 27, 2016 Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed that this is likely due to a better match between user intent (as expressed through the search … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II →

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I

Keyword Research

by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I →

Marketing To Women by Life-Stage Brings Opportunity For Product Growth

Product Management

by Patricia West Doyle, June 15, 2016 Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and Millennials being the primary groups on everyone’s radar today. Yet, another important element of deeply understanding your target consumer is an understanding of their life-stage. Understanding the underlying needs of a consumer during different life stages … Continue reading Marketing To Women by Life-Stage Brings Opportunity For Product Growth →

Why Facebook Live is the Content Marketing Opportunity You’re Missing Out On

Facebook Marketing

by Chris Boyles March 31, 2016 Follow @chrsboylsMarch 31, 2016 If you’ve been on Facebook lately, you’ve likely noticed publishers are taking advantage of the platform’s new live streaming feature Facebook Live. You’ve also probably noticed that brands aren’t. In the last few days, I’ve seen The Atlantic, The New York Times and Slate all … Continue reading Why Facebook Live is the Content Marketing Opportunity You’re Missing Out On →