Tag Archives: Opportunity

Facebook Messenger, Chatbots and The Personalization Opportunity

Facebook Messenger

Jonny Butler — February 14, 2018 Follow @j2thesb — February 14, 2018 Marketing personalization isn’t personal and it never has been. It involves segmenting audiences through demographic, behavioral or affinity data and broadcasting messages relevant to these smaller segments and their actions. It’s not one-to-one, reactive or real-time. But Facebook Messenger is changing this. Facebook … Continue reading Facebook Messenger, Chatbots and The Personalization Opportunity →

Digital Transformation Challenges – An Opportunity for Consultants

Digital Transformation

Edwin Miller — November 28, 2017 — November 28, 2017 iAmMrRob / Pixabay Experts in the business world agree that digital transformation is an opportunity for businesses of every size. Customers’ buying habits have changed dramatically with the introduction of digital and mobile devices. Businesses must therefore change the way they develop, sell, and distribute … Continue reading Digital Transformation Challenges – An Opportunity for Consultants →

Programmatic TV is the future: Here’s how to capitalize on the opportunity

Advertisement Industry

As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Grace Kaye on September 22, 2017   The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in … Continue reading Programmatic TV is the future: Here’s how to capitalize on the opportunity →

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

Newsletter Marketing

Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing →

Should Small and Mid-Sized Businesses Consider Chatbots as a Good Opportunity?

Chatbots

Mitul Makadia — September 5, 2017 Follow @mitulmakadia — September 5, 2017 In business, if a task is done repeatedly, then shouldn’t we automate it? With the growing availability of automated and intelligent bots incorporating automation is very easy for businesses. For small businesses, it’s the right time to jump into “Chatbots”. They can be … Continue reading Should Small and Mid-Sized Businesses Consider Chatbots as a Good Opportunity? →

How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are

Career Development

Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not … Continue reading How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are →

How to Say “So Long” to Your Marketing Job after You’ve Accepted a New Career Opportunity

Career Development

Mark Miller — April 4, 2017 Follow @MMtwopointfive— April 4, 2017 So you’ve won a great new marketing job at an amazing business. Congratulations! Now it’s time to break the news to your current place of employment. This is a process that seems simple, but we see as a marketing search firm that it is … Continue reading How to Say “So Long” to Your Marketing Job after You’ve Accepted a New Career Opportunity →

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