As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Grace Kaye on September 22, 2017 The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in … Continue reading Programmatic TV is the future: Here’s how to capitalize on the opportunity
Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
Mitul Makadia — September 5, 2017 Follow @mitulmakadia — September 5, 2017 In business, if a task is done repeatedly, then shouldn’t we automate it? With the growing availability of automated and intelligent bots incorporating automation is very easy for businesses. For small businesses, it’s the right time to jump into “Chatbots”. They can be … Continue reading Should Small and Mid-Sized Businesses Consider Chatbots as a Good Opportunity?
Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not … Continue reading How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are
Matt Goldman — May 17, 2017 Follow @TheOriginalBull— May 17, 2017 Pain points are a part of business. They create opportunities to innovate, diversify and grow. Without customer pain points, there is no reason to be in business. Trading goods and services is as old as mankind itself. Eliminating pain points began with a simple … Continue reading Pain Points Offer Business an Opportunity to Innovate and Expand
Mark Miller — April 4, 2017 Follow @MMtwopointfive— April 4, 2017 So you’ve won a great new marketing job at an amazing business. Congratulations! Now it’s time to break the news to your current place of employment. This is a process that seems simple, but we see as a marketing search firm that it is … Continue reading How to Say “So Long” to Your Marketing Job after You’ve Accepted a New Career Opportunity
Ad Blocking Is An Opportunity, Not An Obstacle by Stephanie Hoffman-Murphy, Op-Ed Contributor, March 31, 2017 Ad blocking is a hot topic. While many argue it’s still in its infancy stage, it’s not to be ignored. Fun fact: “One in five smartphone users, or almost 420 million people worldwide, block advertising when browsing the web … Continue reading Ad Blocking Is An Opportunity, Not An Obstacle
App Store Optimization: A Huge Opportunity in 2017 by Blair Matsuura, Op-Ed Contributor, February 13, 2017 For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in … Continue reading App Store Optimization: A Huge Opportunity in 2017
John Nemo — January 25, 2017 Follow @JohnNemoPR— January 25, 2017 With its sleek new desktop overhaul, LinkedIn is betting big that users will spend more time on the site. Here’s how to take advantage. LinkedIn recently announced its updated desktop design will hit profiles worldwide within the next several weeks. The biggest takeaway is … Continue reading The New, Massive Opportunity Awaiting You on LinkedIn
