Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying. Karen Bone on May 31, 2018 Today’s article is a continuation of “Want to target position 0? Here’s what you need to … Continue reading How to forecast the revenue opportunity for the coveted ‘position 0’
Liz Kislik — May 22, 2018 Follow @lizkislik — May 22, 2018 Free-Photos / Pixabay When you’re lucky enough to employ someone with the capacity to do superior work and then grow past the job, but you haven’t got an appropriate outlet for them, it can be a challenge to keep them in the company, … Continue reading How to Work with Ambitious Employees When There’s No Growth Opportunity
Justin McGill — March 26, 2018 — March 26, 2018 These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much confusion around prospect vs lead, lead vs opportunity, prospect vs opportunity. Are they all the same? Terminology in sales isn’t … Continue reading Prospect vs Lead vs Opportunity – What’s the Difference?
Daniel Burrus — February 22, 2018 Follow @DanielBurrus — February 22, 2018 We all manage something or other, whether it’s other people, an entire organization, sales or even just ourselves. Managing suggests careful planning, a well-thought-out direction and a sense of control. What if we applied that definition of management to opportunity? What if we … Continue reading Crisis Manager or Opportunity Manager? You Decide.
Jonny Butler — February 14, 2018 Follow @j2thesb — February 14, 2018 Marketing personalization isn’t personal and it never has been. It involves segmenting audiences through demographic, behavioral or affinity data and broadcasting messages relevant to these smaller segments and their actions. It’s not one-to-one, reactive or real-time. But Facebook Messenger is changing this. Facebook … Continue reading Facebook Messenger, Chatbots and The Personalization Opportunity
Edwin Miller — November 28, 2017 — November 28, 2017 iAmMrRob / Pixabay Experts in the business world agree that digital transformation is an opportunity for businesses of every size. Customers’ buying habits have changed dramatically with the introduction of digital and mobile devices. Businesses must therefore change the way they develop, sell, and distribute … Continue reading Digital Transformation Challenges – An Opportunity for Consultants
Mark Nicholson — October 16, 2017 Follow @markjnicholson— October 16, 2017 Many small businesses are missing out on an easy way to get new clients. Customers are ready to buy, and looking for a business just like yours every day. Most consumers turn to the web when looking for a new product or service, especially … Continue reading One Marketing Opportunity Businesses Overlook For Growth
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Grace Kaye on September 22, 2017 The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in … Continue reading Programmatic TV is the future: Here’s how to capitalize on the opportunity
Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
Mitul Makadia — September 5, 2017 Follow @mitulmakadia — September 5, 2017 In business, if a task is done repeatedly, then shouldn’t we automate it? With the growing availability of automated and intelligent bots incorporating automation is very easy for businesses. For small businesses, it’s the right time to jump into “Chatbots”. They can be … Continue reading Should Small and Mid-Sized Businesses Consider Chatbots as a Good Opportunity?
