Tag Archives: Operations

Want to improve your marketing operations? Make everyone on the team a coach

Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach others. Amy Gesenhues on August 20, 2019 Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult … Continue reading Want to improve your marketing operations? Make everyone on the team a coach →

Marketing strategy and operations: The silent knights of your org

Marketing Strategy

It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services. Sharon Joseph on August 15, 2019 Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows … Continue reading Marketing strategy and operations: The silent knights of your org →

Marketing operations as the agent of change

Change Management

Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. Debbie Qaqish on May 28, 2019 One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing operations in the unique position to lead explosive … Continue reading Marketing operations as the agent of change →

10 Ways CRM and ERP Can Streamline Your eCommerce Operations

eCommerce Strategies

Ronald Dod — April 26, 2019 Follow @Visiture_Search — April 26, 2019 Operating a successful eCommerce business is more than just getting more customers and selling more products. As your company grows, the various operational tasks associated with running the company will increase exponentially. Using individual software applications to handle these functions (e.g., accounting, inventory … Continue reading 10 Ways CRM and ERP Can Streamline Your eCommerce Operations →

Building a marketing operations team from scratch, one year in

Marketing Trends

Cisco Meraki’s marketing ops lead shared the steps she’s taken during the past year to hire the right talent for her team and design effective processes. Amy Gesenhues on April 5, 2019 SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named … Continue reading Building a marketing operations team from scratch, one year in →

Blockchain for Organization Operations: 12 Points to Prepare

Blockchain

Aashish Sharma — February 8, 2019 Follow @ineedseo — February 8, 2019 Blockchain technology is not limited to Bitcoin: its implementation will upset the organizations of workers. Review of 12 ruptures to prepare today. Will the blockchain revolutionize the company? Many people think so. For example, Don Tapscott, American economist, co-author of the book “Blockchain … Continue reading Blockchain for Organization Operations: 12 Points to Prepare →

Tighten Up Operations With Inventory Management

Inventory Management

Paul Trujillo — August 1, 2018 Follow @TruPaultx — August 1, 2018 As a business owner, you want your operations to be seamless and profitable. You’ve hired the right people, got an ecommerce website up and running, and launched social media platforms. These are all important to make your company tick. But you’ve likely ignored … Continue reading Tighten Up Operations With Inventory Management →

Rent, buy or train? How to accelerate strategic marketing operations

Marketing Strategy

Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires. Debbie Qaqish on July 17, 2018 Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations … Continue reading Rent, buy or train? How to accelerate strategic marketing operations →

How the C-suite benefits from a strategic marketing operations function

Corporate Productivity

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits. Debbie Qaqish on April 17, 2018 As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key … Continue reading How the C-suite benefits from a strategic marketing operations function →

The pros and cons of marketing operations as a corporate vs. field function

Marketing Challenges

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018 Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function →