Tag Archives: Operations

3 Hiring Options for Business Leaders Expanding Operations Overseas

Victor Snyder — April 2, 2020 No matter where your business is located, you are doing business in the global economy. We all are. Anyone not convinced of this just needs to look at how the markets around the world react to local or regional news. And as companies expand their teams in this global … Continue reading 3 Hiring Options for Business Leaders Expanding Operations Overseas →

Speaking our language: How to pitch marketing operations on new martech

Marketing Strategy

Instead of using business lingo like “revenue-driver” and “value-added,” sales reps should focus on actionable details like integration and configuration capabilities. Amy Gesenhues on March 12, 2020 “Our solution offers exponential revenue growth opportunities and our customers say it’s super easy to set-up with most any middleware. You’ll be fully operational within a day.” We … Continue reading Speaking our language: How to pitch marketing operations on new martech →

3 Tools to Automate Your Business Operations

Business Automation

Anand Srinivasan — January 21, 2020 Business automation is changing the manner in which brands operate, enabling them to do more in ways there have never done before. In theory, this means that the size of businesses doesn’t matter anymore. In fact, automation adds lots of advantages to small businesses that are able to use … Continue reading 3 Tools to Automate Your Business Operations →

MarTech Overtime: How marketing operations teams can be more effective

Marketing Tools

Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture affects feedback. Wendy Almeida on October 22, 2019 Kimi Corrigan on stage at MarTech East in Boston. Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, led the MarTech East session, “How … Continue reading MarTech Overtime: How marketing operations teams can be more effective →

Want to improve your marketing operations? Make everyone on the team a coach

Marketing Guide

Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach others. Amy Gesenhues on August 20, 2019 Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult … Continue reading Want to improve your marketing operations? Make everyone on the team a coach →

Marketing strategy and operations: The silent knights of your org

Marketing Strategy

It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services. Sharon Joseph on August 15, 2019 Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows … Continue reading Marketing strategy and operations: The silent knights of your org →

Marketing operations as the agent of change

Change Management

Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. Debbie Qaqish on May 28, 2019 One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing operations in the unique position to lead explosive … Continue reading Marketing operations as the agent of change →

10 Ways CRM and ERP Can Streamline Your eCommerce Operations

eCommerce Strategies

Ronald Dod — April 26, 2019 Follow @Visiture_Search — April 26, 2019 Operating a successful eCommerce business is more than just getting more customers and selling more products. As your company grows, the various operational tasks associated with running the company will increase exponentially. Using individual software applications to handle these functions (e.g., accounting, inventory … Continue reading 10 Ways CRM and ERP Can Streamline Your eCommerce Operations →

Building a marketing operations team from scratch, one year in

Marketing Trends

Cisco Meraki’s marketing ops lead shared the steps she’s taken during the past year to hire the right talent for her team and design effective processes. Amy Gesenhues on April 5, 2019 SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named … Continue reading Building a marketing operations team from scratch, one year in →

Blockchain for Organization Operations: 12 Points to Prepare

Blockchain

Aashish Sharma — February 8, 2019 Follow @ineedseo — February 8, 2019 Blockchain technology is not limited to Bitcoin: its implementation will upset the organizations of workers. Review of 12 ruptures to prepare today. Will the blockchain revolutionize the company? Many people think so. For example, Don Tapscott, American economist, co-author of the book “Blockchain … Continue reading Blockchain for Organization Operations: 12 Points to Prepare →