by Chase JonesOctober 22, 2016 Choosing a payments processor to accept credit cards can be overwhelming, and with good reason: it is the lifeblood of your ecommerce operation. More than one third of consumers hesitate to shop online because of security concerns. The average business loses a disconcerting 5% of revenues to fraud every year, … Continue reading How To Accept Credit Card Payments Online: What Are Your Best Options?
by Chase JonesOctober 22, 2016 The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s card issuer, you ship the merchandise to them and get paid. Once in awhile, though, the customer may file a dispute, asking their credit card company to reverse the transaction. Why does … Continue reading How to Deal with Disputes and Reconcile Chargebacks for Online Business
by Laurie Sullivan, Staff Writer @lauriesullivan, October 21, 2016 I’m a music junkie and lyricist. I probably attend a dozen concerts annually, but try to hold out for the small venues and the best seats. Ask me the top three things I would bring to a deserted island and music would be on the list. … Continue reading Bing Search Online Radio Carousel Presents Opportunities For Advertisers
by Natalie SevertOctober 21, 2016 Have you ever wondered what a recruiter does first after reading your CV? Here’s the answer. The vast majority of recruiters will instantly screen you online. They’ll type your name into Google, check the results which pop up and have a look at your social media profiles. That’s why you … Continue reading Looking For A Job? Don’t Forget To Clean Up Your Online Presence First
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust. Tamar Weinberg on October 21, 2016 Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. … Continue reading Are fake online reviews killing consumer confidence?
Great marketers aren’t necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful. Jayson DeMers on October 20, 2016 In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, … Continue reading 10 skills genius online marketers have
by Carol Stephen Follow @Carol_StephenOctober 19, 2016 There’s always that one person who has to step in and ruin a perfectly good conversation by saying something awkward. You know the one: you send out a perfect tweet that you’ve thought about a LOT, and they criticize it for no reason. Now, this is a bit … Continue reading How to Deal with Awkward Online Conversations
by Lori SoardOctober 18, 2016 Back in 1996, I started offering online writing courses through chat rooms to a handful of students. At that time, there weren’t as many online course options out there and what I and others were doing was still groundbreaking. Today, you can find courses on multiple platforms, sell them on … Continue reading 12 Step-by-Step Points to Write Your First Online Course – Part I
By Matthew Yeoman October 18th, 2016 In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote their trade. However, many of the attempts end up … Continue reading Making Memes Work For Your Online Marketing
by Julie DowlingOctober 10, 2016 No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern day communication channels, like blogs, social networks and review sites, means that one bad customer experience or a small lapse in service standards can … Continue reading Repairing a Damaged Reputation Online
