Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking about how customers experience notifications from the start. Brent Sleeper on June 9, 2017 How many notifications did you receive on your phone today? More than you realize (or maybe even count), I … Continue reading Why notifications deliver great CX
Naman Kapur — April 7, 2017 Follow @kapur_naman— April 7, 2017 I have a friend called Jessica. Oh, I really do. Just like all of us, she loves to shop online. The only difference is she does that way more than we do. One fine day she made me sit with her to give my … Continue reading Leveraging Web Push Notifications in E-commerce
by Andrew Gazdecki Follow @biznessappsSeptember 18, 2016 We have reached the point of critical mass on mobile. People are increasingly spending less time on other channels and more time on their smartphone or other mobile devices. As we know already, time spent is money spent. In fact, mobile e-commerce experienced a 47% growth rate last … Continue reading How to Craft Push Notifications that Users Actually Want to Receive
Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016 A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications?
The range of use cases for location is broader than most marketers recognize. Greg Sterling on June 1, 2016 Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year, and most mobile users don’t want push notifications from even their favorite brands. The fix … Continue reading Localytics pushes Places notifications as key to personalization, mobile engagement
by Lauren Sirt February 17, 2016 Follow @lauren_sirtFebruary 17, 2016 Let’s face it, we are all extremely busy. That’s why if we aren’t already obsessed with a site, it isn’t exactly our number one priority to browse through it. In fact, the last thing we need is to waste more time on the internet. For … Continue reading Why On-site Notifications Will Increase Your Site’s Page Views
Facebook is giving people the option to get reminders about events, milestones and other activities within its mobile app notifications. Martin Beck on October 26, 2015 Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders. The new features will offer people contextual reminders based on their … Continue reading Facebook Pushes Into Google Now Territory With Updated Mobile Notifications
New iOS and Android app enables SMBs to manage profiles on the go. Greg Sterling on December 15, 2014 Yelp is releasing a new app for business owners. Unsurprisingly called “Yelp for Business Owners,” it’s available for iOS and Android users in all countries and languages in which Yelp currently operates. Until today local … Continue reading Yelp Introduces New App For Business Owners With Push Notifications
