Chris Pitt — May 6, 2017 Follow @Pitty_C— May 6, 2017 Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know … Continue reading Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
Shoshi Weinstein — May 2, 2017 — May 2, 2017 Introduction Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled … Continue reading 4 Steps to Taking Your Data Enrichment Strategy to the Next level
Bonnie Harris — April 25, 2017 Follow @waxmarketing— April 25, 2017 Video marketing needs to be part of your integrated mix Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep … Continue reading 6 Video Marketing Tactics to Try On Your Next Integrated Campaign
Richard Sellers — April 21, 2017 — April 21, 2017 After you’re exhausted calling your executive search firm contacts, friends, peers, and receptive ex-bosses several times each, it’s time to go back to the future to get in front of more executive job opportunities. You need a “new” approach, direct mail job search, even if … Continue reading An Old Fashioned Direct Mail Job Search Campaign Can Land Your Next Job
Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands. Laura Scott on April 5, 2017 Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some … Continue reading Taking the brand/agency partnership to the next level
Zac Johnson — April 2, 2017 Follow @zacjohnson— April 2, 2017 Blogging is one of the fastest and easiest ways to get online with a website of your own. Thanks to the power of WordPress, there is no longer any need for programming, graphic or web design skills. All you need to do is grab … Continue reading 4 Simple Steps to Starting a Blog in the Next 10 Minutes [Infographic]
Rick Goodman — April 5, 2017 Follow @DrRickGoodman— April 5, 2017 You can lay all the necessary groundwork, and make all the necessary plans, for the world’s best conference—but if nobody actually shows up for it, all your effort is for nothing. And taking an “If I plan it, they will come” approach to your … Continue reading How to Promote Your Next Conference
Could Email Be The Next Chatbot? by Sean Hargrave, Staff Writer, March 22, 2017 It’s always interesting to talk with someone more active outside your region whom you might not have otherwise bumped into, had it not been Advertising Week in London this week. One discussion that I had (April 07, 2017) got me thinking … Continue reading Could Email Be The Next Chatbot? (DD)
Alan Rita — March 19, 2017 — March 19, 2017 If someone tells you money isn’t always the answer to business-related problems, they’re straight-out lying. You need money to check off any objective from your to-do list – whether it’s to found a startup, launch a new marketing campaign, or simply keep your business afloat … Continue reading 4 Realistic Ways to Fund Your Next Business Project
Sara McGuire — March 14, 2017 Follow @sara_mcguire— March 14, 2017 Are infographics still relevant? Funnily enough, people have been asking this question for over two years now. But generally, the answer to the question is…yes! Infographics are still one of the top performing types of visual content. So my question is: why do people … Continue reading 8 Brainstorming Tactics For Your Next Infographic [Infographic]
