Rick Goodman — April 5, 2017 Follow @DrRickGoodman— April 5, 2017 You can lay all the necessary groundwork, and make all the necessary plans, for the world’s best conference—but if nobody actually shows up for it, all your effort is for nothing. And taking an “If I plan it, they will come” approach to your … Continue reading How to Promote Your Next Conference
Tag Archives: next
Could Email Be The Next Chatbot? (DD)
Could Email Be The Next Chatbot? by Sean Hargrave, Staff Writer, March 22, 2017 It’s always interesting to talk with someone more active outside your region whom you might not have otherwise bumped into, had it not been Advertising Week in London this week. One discussion that I had (April 07, 2017) got me thinking … Continue reading Could Email Be The Next Chatbot? (DD)
4 Realistic Ways to Fund Your Next Business Project
Alan Rita — March 19, 2017 — March 19, 2017 If someone tells you money isn’t always the answer to business-related problems, they’re straight-out lying. You need money to check off any objective from your to-do list – whether it’s to found a startup, launch a new marketing campaign, or simply keep your business afloat … Continue reading 4 Realistic Ways to Fund Your Next Business Project
8 Brainstorming Tactics For Your Next Infographic [Infographic]
Sara McGuire — March 14, 2017 Follow @sara_mcguire— March 14, 2017 Are infographics still relevant? Funnily enough, people have been asking this question for over two years now. But generally, the answer to the question is…yes! Infographics are still one of the top performing types of visual content. So my question is: why do people … Continue reading 8 Brainstorming Tactics For Your Next Infographic [Infographic]
20 Non-Interests-Based Targeting Ideas for Your Next Facebook Ad Campaign
Jerry Low — March 8, 2017 Follow @WebHostingJerry— March 8, 2017 Have you ever scrolled through your Facebook Newsfeed and come across an ad that was so well-suited that it felt creepy? It was like the advertiser could read your mind or had been stalking you. Maybe you have been planning a vacation, and suddenly, … Continue reading 20 Non-Interests-Based Targeting Ideas for Your Next Facebook Ad Campaign
3 steps to take your influencer marketing to the next level
How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver. Blaise Lucey on March 2, 2017 If you look at the social landscape of 2017, one word comes to mind before anything … Continue reading 3 steps to take your influencer marketing to the next level
Remote vs On-Site: Where Should Your Next CMO Work?
Bob Van Rossum — February 27, 2017 Follow @BobVR— February 27, 2017 Remote work is on the rise across the board, and for a good reason. But if you think your next Chief Marketing Officer executive search should be for a virtual leader, you should probably reconsider. The Impact of the Digital Workplace on Marketing … Continue reading Remote vs On-Site: Where Should Your Next CMO Work?
Advertising’s Next Step: A Fully Integrated Real-Time Network
Advertising’s Next Step: A Fully Integrated Real-Time Network by Laurie Sullivan @lauriesullivan, February 22, 2017 Crealytics engineers are working to buildout a feed-based advertising platform to not only support Google and Bing’s image-based shopping networks, but support marketplaces such as Amazon and eBay, Facebook, Instagram, and other comparison-priced platform. “The idea is to create one … Continue reading Advertising’s Next Step: A Fully Integrated Real-Time Network
From viewable to verified: Here comes the next phase of audience-based buying
Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017 Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying
The Next Influencer Wave and How to Find It
Dustin Goot — February 14, 2017 — February 14, 2017 If you saw Forbes’ second annual list of the highest-paid YouTube stars, you know that big name digital influencers are bringing in big money. That means that if your brand is looking to reach the millennial and Gen Z viewers who rabidly consume the content … Continue reading The Next Influencer Wave and How to Find It
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