After few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun. Martin Beck on May 1, 2015 In all the chatter and headlines about the fate of Google+ — dead, not dead yet, feeling much better after pivoting — we haven’t heard much of anything … Continue reading Signs Of Social Life At Google+? Network Sends Out Its First Tweet
April 23rd, 2015 What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites … Continue reading What You Need To Know About Adwords & The Google Display Network
Dena EnosApril 2, 2015 For many businesses to continue to grow and thrive, it takes more than just excellent products and services. It takes building awareness and a loyal customer base. It also requires patience and resilience to make it through the difficult times. And it takes building a community of partners, contacts and allies … Continue reading 5 Practical Tips to Build a Better Network
Enhancements are designed to extend reach, boost engagement and focus on customer lifetime value. Ginny Marvin on March 31, 2015 Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google … Continue reading Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy
Zvi BandMarch 26, 2015 We believe relationships power great businesses. So our team at Contactually is always working on how we can help empower great relationships, through proven and new methods. We’ve heard of Basketball Diplomacy — how about Basketball Relationships? Hmm, maybe not as news-worthy or “diplomatic,” but along the same lines for relationship … Continue reading Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
Maria PeaglerMarch 24, 2015 “I need more engagement!” Sound familiar? Today I’m coming to the rescue with four no-fail hacks you can use on ANY social network to increase your engagement. Let’s get started — 1. Use Video to Get Higher Engagement on Facebook, Instagram & Twitter In 2015, video has the highest reach of … Continue reading Engagement Hacks to Use on Any Social Network
Prasant NaiduMarch 11, 2015 Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything from having a good day to which movie they watched in the weekend to the latest viral video they liked. Brands are spending time and money to tap that data, make … Continue reading Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network
Larry KimMarch 6, 2015 The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week. Horowitz didn’t specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of … Continue reading Goodbye, Google+: Social Network Broken Into Streams and Photos Products
Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network
Since acquiring Bizo last August, LinkedIn has now integrated Bizo’s lead gen tools to expand its Marketing Solutions portfolio. Amy Gesenhues on February 19, 2015 LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing solutions. The site has added a new B2B “Lead Accelerator” tool, … Continue reading LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform
