Business.comJanuary 31, 2015 In order to become and remain successful and competitive, businesses must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied customers. Business Process Management (BPM) is a powerful tool businesses can use to keep all aspects of operations … Continue reading Why Every Company Needs Business Process Management
Jackie NagelJanuary 19, 2015 Technological advances the past several years have certainly helped smaller businesses. From reducing costs to minimizing delays, automation tools allow smaller entities to compete with the giants in their industry. Despite these improvements, you don’t want to be lulled into a false sense of security of what automation can do to … Continue reading No Matter How Automated, Your Small Business Needs A Goal To Grow
Shelby ClarkeJanuary 13, 2015 In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To quickly recap, CTA stands for Call-to-Action, and it is a way for you, or your business, to generate leads by directing your website visitors to take a specific action. … Continue reading 7 Essential Elements That Every Call-to-Action Needs
Jeanette AnzonJanuary 8, 2015 When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for? If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the … Continue reading 12 Reasons Why Your Business Needs Pinterest Marketing
Kathy McGovernJanuary 8, 2015 Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Why should I care? What’s included? How do … Continue reading 4 Aspects Every Outstanding Product Announcement Needs
Contributor Jonathan Blank discusses the steps he will take to better understand his brand’s customer base this year and invites you to do the same. Jonathan Blank on December 31, 2014 As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of … Continue reading 3 Steps To Better Understand Your Customers’ Content Needs In 2015
Kelly Shepsko December 29, 2014 I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter, or LinkedIn. However, I can assure … Continue reading 4 Reasons Why Your Business Still Needs Google+
Jamin Andrews December 21, 2014 Google is the number one ranked search engine in the world by a massive margin. With close to a 70% market share, it’s important to use search engine optimisation to enhance your website and its content to improve organic traffic flow from Google. Luckily, Google provides some great tools … Continue reading 3 Google Tools Your Website Needs
Gail Oliver December 14, 2014 Why does your small business need a marketing calendar? A marketing calendar is one of the best ways to stay on top of your marketing and promotional efforts. A marketing calendar makes sure that your business is taking advantage of all upcoming press opportunities, selling occasions, trending events and … Continue reading Why Your Small Business Needs A Marketing Calendar
Kelly Shepsko December 13, 2014 I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter or LinkedIn. However, I can assure … Continue reading 5 Reasons Why Your Business Still Needs Google+
