Lee FrederiksenMarch 7, 2015 Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still … Continue reading What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
Tag Archives: Needs
Your Website Needs To Be Mobile-Friendly
Bill TreloarMarch 4, 2015 Why Should I Care? US smartphone penetration is up to 75% as of the end of 2014. Late last year, mobile traffic exceeded desktop traffic for the first time. And according to Nielsen, 87% of mobile users used their mobile device for shopping activities like searching for a product or service, … Continue reading Your Website Needs To Be Mobile-Friendly
What Every Marketer Needs To Know About Digital Rights Management
Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. Leslie Weller on March 2, 2015 at 9:45 am Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable … Continue reading What Every Marketer Needs To Know About Digital Rights Management
Why Every Company Needs Business Process Management
Business.comJanuary 31, 2015 In order to become and remain successful and competitive, businesses must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied customers. Business Process Management (BPM) is a powerful tool businesses can use to keep all aspects of operations … Continue reading Why Every Company Needs Business Process Management
No Matter How Automated, Your Small Business Needs A Goal To Grow
Jackie NagelJanuary 19, 2015 Technological advances the past several years have certainly helped smaller businesses. From reducing costs to minimizing delays, automation tools allow smaller entities to compete with the giants in their industry. Despite these improvements, you don’t want to be lulled into a false sense of security of what automation can do to … Continue reading No Matter How Automated, Your Small Business Needs A Goal To Grow
7 Essential Elements That Every Call-to-Action Needs
Shelby ClarkeJanuary 13, 2015 In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To quickly recap, CTA stands for Call-to-Action, and it is a way for you, or your business, to generate leads by directing your website visitors to take a specific action. … Continue reading 7 Essential Elements That Every Call-to-Action Needs
12 Reasons Why Your Business Needs Pinterest Marketing
Jeanette AnzonJanuary 8, 2015 When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for? If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the … Continue reading 12 Reasons Why Your Business Needs Pinterest Marketing
4 Aspects Every Outstanding Product Announcement Needs
Kathy McGovernJanuary 8, 2015 Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Why should I care? What’s included? How do … Continue reading 4 Aspects Every Outstanding Product Announcement Needs
3 Steps To Better Understand Your Customers’ Content Needs In 2015
Contributor Jonathan Blank discusses the steps he will take to better understand his brand’s customer base this year and invites you to do the same. Jonathan Blank on December 31, 2014 As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of … Continue reading 3 Steps To Better Understand Your Customers’ Content Needs In 2015
4 Reasons Why Your Business Still Needs Google+
Kelly Shepsko December 29, 2014 I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter, or LinkedIn. However, I can assure … Continue reading 4 Reasons Why Your Business Still Needs Google+
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