Tag Archives: Needs

Reasons Corporate Communications Needs to Control Social Media

Bobbie Wasserman December 13, 2014 One of the most common concerns I address with clients when restructuring corporate communications departments is moving the social media function into the department. The companies I counsel tend to associate handling social media as a marketing function. There is some truth in that approach, as it might have … Continue reading Reasons Corporate Communications Needs to Control Social Media →

Why Your Brand Needs to Seriously Consider Pinterest Influencers

Marketing Strategy

Deepak Sakhuja November 28, 2014 We know about Influential Bloggers, YouTube celebs and Twitter Influencers, but recently social media has seen the emergence of a new kind – the Pinfluencer, or Pinterest influencer. Pinterest is one of the fastest growing social networks today – it has increased its active user base in 2014 by 120%, … Continue reading Why Your Brand Needs to Seriously Consider Pinterest Influencers →

Creating Buyer Personas: What Every Start-up Needs to Know

Business Startup

Shelley Pringle November 28, 2014 You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services The more you know about your customers, the better equipped you’ll be to make informed decisions across a host of critical business fronts, … Continue reading Creating Buyer Personas: What Every Start-up Needs to Know →

3 Things Your Company Needs To Know About The Future Of Work

Smart Planning

Jen Cohen Crompton November 15, 2014 The workforce, workplace, and business resources are all transforming at a rapid pace thanks to the technological revolution. These new technologies that are bringing people closer together through virtual channels and changing business processes and insights, are touching and changing every aspect of what “work” looks like. Because of … Continue reading 3 Things Your Company Needs To Know About The Future Of Work →

Why Your Marketing Content Needs Great “Curb Appeal”

Sales Guide

By David Dodd, Published November 4, 2014 If you’ve ever sold a house, your real estate agent probably talked with you about the importance of curb appeal, and he or she may have suggested that you do some things (prune the landscaping, paint the trim, etc.) to improve your home’s curb appeal. Curb appeal is … Continue reading Why Your Marketing Content Needs Great “Curb Appeal” →

8 Tools Every Marketer Needs In 2015

Email Marketing

By Bridget Flanagan, Published November 1, 2014 I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that … Continue reading 8 Tools Every Marketer Needs In 2015 →

7 Reasons Your Business Needs an Automated Welcome Email

Sales Guide

When someone signs up for your email list, it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial … Continue reading 7 Reasons Your Business Needs an Automated Welcome Email →

5 Signs Your Marketing Needs An Upgrade

Marketing Guide

By Jess DelBalzo, Published October 15, 2014 Chuck Palaniuk wasn’t talking about marketing when he wrote, “Never be boring,” but the adage certainly applies! Digital media is evolving at an exponential rate, and even the best marketers can’t afford to rest on their laurels for too long before launching something fresh. Below we offer up … Continue reading 5 Signs Your Marketing Needs An Upgrade →

Why Email Needs To Be The Hub Of Your Cross-Channel Marketing Campaigns

Email Marketing

Today’s marketers face a significant challenge: how to engage prospects, build relationships with customers and foster loyalty in such a noisy, multi-channel world. Have you been up at night wondering which marketing tool offers you the best ROI? Well, here’s the good news. We actually know what that tool is—and it’s not some hot, new … Continue reading Why Email Needs To Be The Hub Of Your Cross-Channel Marketing Campaigns →

The 4 Digital Marketing Tools Every Business Needs

Marketing Guide, Social Media Utilization

Traditional marketing is not dead! People watch television (although commercials seem to be dominated by cell phone service providers, automobile manufacturers and insurance companies). People still listen to the radio and read magazines. Some see the ads in the few newspapers still in print. Direct mail and brochures are successful for some companies. However, more … Continue reading The 4 Digital Marketing Tools Every Business Needs →