Jamin Andrews December 21, 2014 Google is the number one ranked search engine in the world by a massive margin. With close to a 70% market share, it’s important to use search engine optimisation to enhance your website and its content to improve organic traffic flow from Google. Luckily, Google provides some great tools … Continue reading 3 Google Tools Your Website Needs
Tag Archives: Needs
Why Your Small Business Needs A Marketing Calendar
Gail Oliver December 14, 2014 Why does your small business need a marketing calendar? A marketing calendar is one of the best ways to stay on top of your marketing and promotional efforts. A marketing calendar makes sure that your business is taking advantage of all upcoming press opportunities, selling occasions, trending events and … Continue reading Why Your Small Business Needs A Marketing Calendar
5 Reasons Why Your Business Still Needs Google+
Kelly Shepsko December 13, 2014 I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter or LinkedIn. However, I can assure … Continue reading 5 Reasons Why Your Business Still Needs Google+
Reasons Corporate Communications Needs to Control Social Media
Bobbie Wasserman December 13, 2014 One of the most common concerns I address with clients when restructuring corporate communications departments is moving the social media function into the department. The companies I counsel tend to associate handling social media as a marketing function. There is some truth in that approach, as it might have … Continue reading Reasons Corporate Communications Needs to Control Social Media
Why Your Brand Needs to Seriously Consider Pinterest Influencers
Deepak Sakhuja November 28, 2014 We know about Influential Bloggers, YouTube celebs and Twitter Influencers, but recently social media has seen the emergence of a new kind – the Pinfluencer, or Pinterest influencer. Pinterest is one of the fastest growing social networks today – it has increased its active user base in 2014 by 120%, … Continue reading Why Your Brand Needs to Seriously Consider Pinterest Influencers
Creating Buyer Personas: What Every Start-up Needs to Know
Shelley Pringle November 28, 2014 You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services The more you know about your customers, the better equipped you’ll be to make informed decisions across a host of critical business fronts, … Continue reading Creating Buyer Personas: What Every Start-up Needs to Know
3 Things Your Company Needs To Know About The Future Of Work
Jen Cohen Crompton November 15, 2014 The workforce, workplace, and business resources are all transforming at a rapid pace thanks to the technological revolution. These new technologies that are bringing people closer together through virtual channels and changing business processes and insights, are touching and changing every aspect of what “work” looks like. Because of … Continue reading 3 Things Your Company Needs To Know About The Future Of Work
Why Your Marketing Content Needs Great “Curb Appeal”
By David Dodd, Published November 4, 2014 If you’ve ever sold a house, your real estate agent probably talked with you about the importance of curb appeal, and he or she may have suggested that you do some things (prune the landscaping, paint the trim, etc.) to improve your home’s curb appeal. Curb appeal is … Continue reading Why Your Marketing Content Needs Great “Curb Appeal”
8 Tools Every Marketer Needs In 2015
By Bridget Flanagan, Published November 1, 2014 I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that … Continue reading 8 Tools Every Marketer Needs In 2015
7 Reasons Your Business Needs an Automated Welcome Email
When someone signs up for your email list, it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial … Continue reading 7 Reasons Your Business Needs an Automated Welcome Email
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