The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools. Barry Levine on January 20, 2016 at 5:53 pm Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized for their needs. The … Continue reading Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs
by Andy Beohar January 16, 2016 Follow @sevenatomsbuzzJanuary 16, 2016 Now that 2016 is here, it’s time to take stock of last year’s successes and make sure you are optimizing your marketing strategies for the new year. Social media continues to be a crucial component of any well-rounded campaign, and marketers are finding that audiences … Continue reading Social Media Marketing: 5 Inspired 2016 Strategies Your Business Needs to Try
by Matt Banner January 8, 2016January 8, 2016 When blogs first began hitting the internet, they were nothing more than online journals, or portfolio samples at best. Today, blogging has become a part of almost every aspect of daily life. Bloggers are making money working from home and creating legitimate businesses that bring profits as … Continue reading 10 Reasons Why Every Business Needs A Blog
So you’ve built up a startup. Now what? Do you have what it takes to be a game changer? Columnist Mary Wallace has some tips on how to build a marketing program that will help you achieve your goals. Mary Wallace on January 5, 2016 Seventy-five percent of all startups fail. Ouch. Considering that startups … Continue reading What Every Startup Needs To Know About Marketing
by BusinessVibes December 29, 2015 Follow @businessvibesDecember 29, 2015 Over 90 percent of customers said they might take their business elsewhere instead of working with companies with outdated technology, according to a survey by Microsoft. Whether customer perceptions are actually right or not doesn’t really matter when they move onto your competitor. Updating your tech … Continue reading Top 3 Outdated Technologies Your Small Business Needs to Upgrade
by BusinessVibes December 14, 2015 Follow @businessvibesDecember 14, 2015 What started out as a photo-sharing app for social networking has now quickly become one of the most powerful brand-building tools available and used by many different businesses. Many restaurants and retailers like travel agents are successfully using Instagram marketing and if you are a business … Continue reading Brand Building Tools: Why Your Small Business Startup Needs to Use Instagram
by Elizabeth Williams December 10, 2015December 10, 2015 Have you been keeping your website content up to date? Let me help you out. The answer is no. Oh, sure, you’ve stuck a dreadful holiday stock image on your home page and updated your carousel with the latest campaign-o-rama effort, but really, you haven’t been keeping … Continue reading Why Your Website Needs a Good Cleaning
by Angela Hausman, PhD November 21, 2015 Follow @MarketingLetterNovember 21, 2015Image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children before it became politically incorrect [children aren’t bad; they do bad things] Well, BCG is … Continue reading 7 Skills a CMO Needs in the Digital Marketing Era
by Juliet Carnoy November 18, 2015 Follow @juels050November 18, 2015 Package inserts are a low-cost and versatile way to build customer loyalty and to increase sales. This form of print marketing is a valuable tool, as it can be highly targeted and tailored to match the traits of each customer. Inserts can come in the … Continue reading 3 Ways to Use Package Inserts to Meet your Business Needs
by Craig Dehut November 18, 2015November 18, 2015 I have recently moved into the role of Director of Production Development at 12 Stars Media. When my title is given, it’s not uncommon for me to get those polite, slow head nods, paired with slightly confused expressions. I get it, I really do. What in the … Continue reading Why Every Good Video Needs Development
