by Laura Donovan November 17, 2015 Follow @thewordproNovember 17, 2015 Advertising has done a complete flip. Newspapers are slowly stopping their print editions, the phone books are being sent to the recycling bin and AdWords can be above budget for most businesses. The Social Networks have the answer. Most of the networks now offer affordable … Continue reading 5 Examples That Prove Your Business Needs to Advertise on Facebook
by Carmelo Hannity November 15, 2015 Follow @carmelohannityNovember 15, 2015 While Twitter’s growth is said to be in decline, the 140-character social network is still a valuable asset for your business. Why? Because it’s almost 1 billion users still have significant influence over your customers and an ability to amplify the reach of your content. … Continue reading 5 Reasons Your Business Needs a Twitter Account
by Beth Romelus November 10, 2015November 10, 2015 I remember when Facebook and Twitter were first introduced, the people around me were trying to grasp this new era in online communication and audience reach. Social networking websites had always been around, like Myspace, but creative innovation has turned these channels into becoming major online communication … Continue reading Why Your Business Needs To Focus More On Email Marketing Than Social Media
by Bennet Hammer November 9, 2015November 9, 2015 Social Media use by employees is increasing at a staggering pace. It’s hampering productivity and, in some cases, is harming the reputation of many businesses. With 2.2 billion active social media users and 30% global adoption, the increased usage and adoption is putting businesses in a difficult … Continue reading 3 Reasons Your Company Needs A Social Media Policy
Grant ThomasNovember 2, 2015 The fast paced world of conversion optimization is constantly evolving which requires digital marketers to stay up to date on the latest technologies and terminology. This is a job in itself and most marketers just don’t have the time to stay up to date while also completing the tasks of the … Continue reading 30 Conversion Optimization Terms that Every Digital Marketer Needs to Know
Jamie TeasdaleOctober 29, 2015 Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, … Continue reading 5 Social Media Management Tools Every Social Manager Needs to Know About
Comm100October 28, 2015 Whether you’re an online business or a brick and mortar store, being able to provide great customer service is important to the success of your company. Help should never be hard to find for a customer; one way to make yourself easily and readily available is through live help software (also known … Continue reading 8 Reasons Why Your Website Needs Live Help
Chris GowardOctober 25, 2015 How do you create a world-leading optimization team? One that you can trust to consistently deliver ROI year after year? Dedicated internal CRO teams are becoming increasingly common within businesses. As more and more companies adopt the testing culture, they start to ask the same questions: Where should we start testing? … Continue reading 4 Questions Every Optimization Team Needs to Answer
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team. Benjamin Spiegel on October 22, 2015 Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek … Continue reading Why Every Marketing Department Needs A Data Scientist
Rick WhittingtonOctober 16, 2015 Your website acts as a 24/7 calling card for your business, a trusty communication tool and hopefully your company’s best “salesperson.” Dated design, poor content and a lousy layout damage your brand and cost you lost sales. A redesign doesn’t have to mean overhauling your entire website; small tweaks, upgrades and … Continue reading 6 Telltale Signs Your Website Needs a Redesign
