by Elizabeth Williams December 10, 2015December 10, 2015 Have you been keeping your website content up to date? Let me help you out. The answer is no. Oh, sure, you’ve stuck a dreadful holiday stock image on your home page and updated your carousel with the latest campaign-o-rama effort, but really, you haven’t been keeping … Continue reading Why Your Website Needs a Good Cleaning
by Angela Hausman, PhD November 21, 2015 Follow @MarketingLetterNovember 21, 2015Image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children before it became politically incorrect [children aren’t bad; they do bad things] Well, BCG is … Continue reading 7 Skills a CMO Needs in the Digital Marketing Era
by Juliet Carnoy November 18, 2015 Follow @juels050November 18, 2015 Package inserts are a low-cost and versatile way to build customer loyalty and to increase sales. This form of print marketing is a valuable tool, as it can be highly targeted and tailored to match the traits of each customer. Inserts can come in the … Continue reading 3 Ways to Use Package Inserts to Meet your Business Needs
by Craig Dehut November 18, 2015November 18, 2015 I have recently moved into the role of Director of Production Development at 12 Stars Media. When my title is given, it’s not uncommon for me to get those polite, slow head nods, paired with slightly confused expressions. I get it, I really do. What in the … Continue reading Why Every Good Video Needs Development
by Laura Donovan November 17, 2015 Follow @thewordproNovember 17, 2015 Advertising has done a complete flip. Newspapers are slowly stopping their print editions, the phone books are being sent to the recycling bin and AdWords can be above budget for most businesses. The Social Networks have the answer. Most of the networks now offer affordable … Continue reading 5 Examples That Prove Your Business Needs to Advertise on Facebook
by Carmelo Hannity November 15, 2015 Follow @carmelohannityNovember 15, 2015 While Twitter’s growth is said to be in decline, the 140-character social network is still a valuable asset for your business. Why? Because it’s almost 1 billion users still have significant influence over your customers and an ability to amplify the reach of your content. … Continue reading 5 Reasons Your Business Needs a Twitter Account
by Beth Romelus November 10, 2015November 10, 2015 I remember when Facebook and Twitter were first introduced, the people around me were trying to grasp this new era in online communication and audience reach. Social networking websites had always been around, like Myspace, but creative innovation has turned these channels into becoming major online communication … Continue reading Why Your Business Needs To Focus More On Email Marketing Than Social Media
by Bennet Hammer November 9, 2015November 9, 2015 Social Media use by employees is increasing at a staggering pace. It’s hampering productivity and, in some cases, is harming the reputation of many businesses. With 2.2 billion active social media users and 30% global adoption, the increased usage and adoption is putting businesses in a difficult … Continue reading 3 Reasons Your Company Needs A Social Media Policy
Grant ThomasNovember 2, 2015 The fast paced world of conversion optimization is constantly evolving which requires digital marketers to stay up to date on the latest technologies and terminology. This is a job in itself and most marketers just don’t have the time to stay up to date while also completing the tasks of the … Continue reading 30 Conversion Optimization Terms that Every Digital Marketer Needs to Know
Jamie TeasdaleOctober 29, 2015 Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, … Continue reading 5 Social Media Management Tools Every Social Manager Needs to Know About
