5 Instagram Tools Your Brand Needs to Start Using Today

by Cormac Reynolds January 29, 2016
January 29, 2016

Instagram has now over 400m followers and is a big part of the Facebook family in terms of reach and also potential for advertisement and revenue. There are a number of awesome sites and apps out there that can be used in conjunction with Instagram that enrich and make its use easier and better. Here are five of the very best.



Union Metrics


Union Metrics is a web-based tool that helps Instagram users retrieve their account data and statistics in less than two minutes. It works in an almost similar way as SimplyMeasured.


According to the company, Union Metrics has incorporated an algorithm that makes it possible for users know the most active hashtags, top followers and fans, as well as when the best time is to post data. All this comes from a free report from its paid version. You also get to know what type of content to publish on or remove from your Instagram timeline.


Although Union Metrics may not be as insightful as SimplyMeasured, it is definitely worth 2 minutes of your time regarding data.


MulPix


Discovering the latest images and video on Instagram can be a bit convoluted and this is where MulPix comes in. The site provides an easy to use advanced Instagram search that allows you to find exactly the sort of image or video you require through the use of multiple hashtags. It saves time, effort and places the exact sorts of images you want right in front of you quickly and easily.


Iconosquare


Iconosquare is a desktop app that provides in-depth and high-level data analytics (which includes history on most liked photos, the number of likes received, the number of comments received per photo, average number of likes and follower growth charts, etc.). This app is not only appealing to big brands and marketers using their social pages to improve business awareness, but also to the average social media user.


One of the main advantages of using Iconosquare is that it supports cross-channel engagement (where users can add an Instagram to Facebook pages), thus a great tool/feature for displaying Instagram galleries on user websites. This app also incorporates a paid feature that allows users to utilize its content functionality to create promotions and contests on their Instagram and Facebook pages. This not only helps boost follower base but also engaging with the online community as well.


Flipagram


Flipagram is an interesting tool that allows you to create ‘photo video stories’ using a series of photos taken through Instagram. You can use Flipagram to create the slideshow video quickly thus enabling you to tell a story using these pictures. Many people use this tool as it makes creating a slideshow much easier, and faster, than having to go through all your photos manually.


Ink351


Ink361 is more of a desktop app that makes it possible for users to view Instagram photos and content right from their desktop. The tool was specially designed for those who need a much larger display than their smartphones or tablets can provide. The enlarged display makes it easier to identify even the smallest details in a photo. The other best thing about Ink361 is that it is free and even allows sharing photos with non-Instagram users. This means you never have to spend a dime using the tool or to use a similar app as Ink361 has it all.


The other good thing with Ink361 is that you can use your masterpieces to create accessories, or even turn the images into a canvas, fine art or metal prints to use in phone cases or photo cards. Other tools are currently being produced to help you sell images to other Instagram users.

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