Kristen Buzzaird — March 14, 2017 — March 14, 2017 The core idea of “value selling” is giving your customers more than what they expect from their purchase – providing products and services that generate returns well beyond the price paid. This is true in any industry, but is especially relevant when it comes to … Continue reading Value Selling in the Software Industry: What You Need to Know
Asaf Hartuv — March 13, 2017 Follow @asafhartuv— March 13, 2017 Advertisers are in a critical moment in time. There is a plethora of new ways for brands to reach their target audiences thanks to the numerous online outlets and emerging technology. At the same time, consumers have become savvier than ever about advertising – … Continue reading What Mobile Native Ads Need
Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. Allan Haims on March 10, 2017 While online shopping continues to grow and meet consumers’ needs for convenience and competitive pricing, brick-and-mortar stores still ultimately … Continue reading Why brick-and-mortar retailers need to go digital with analytics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. Ryan Shelley on March 8, 2017 Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through … Continue reading Why you need to get back to SEO basics
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now
Ben Sim — March 5, 2017 — March 5, 2017 Blogging seems old school in the grand scheme of online marketing nowadays. With video and influencer marketing on the rise, taking the time to write a 2500 word blog post doesn’t seem as efficient or effective when it comes to marketing your business. But is … Continue reading Do You Really Need to Blog?
Carol Stephen — March 2, 2017 Follow @Carol_Stephen— March 2, 2017 How to Turbocharge Your Blog Post Production: What You Need to Know Every startup has heard that they need to update their website in order to stay relevant to Google and the little bots that crawl around on the interwebs. But how many of … Continue reading How to Turbocharge Your Blog Post Production: What You Need to Know
Louis Foong — February 24, 2017 Follow @thealeagroup— February 24, 2017 Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you … Continue reading 8 Facts You Need to Know About B2B Content Marketing [Infographic]
John Lincoln — February 27, 2017 Follow @johnelincoln— February 27, 2017 If you’re a video publisher who wants to monetize your content, Facebook has some good news for you. The social media giant is now allowing commercials to run during videos. So if you’ve avoided uploading videos to Facebook in the past because you didn’t … Continue reading What You Need to Know About Facebook Mid-Roll Ads
David Kiger — February 10, 2017 Follow @davidkiger— February 10, 2017 Despite their best efforts, small business owners may face chaotic scenarios early in their entrepreneurial experience. This can come in a variety of areas. Just to scratch the surface, there’s securing funding, getting established as a reliable business, keeping clients and employees happy, and … Continue reading Small Business Owners Need Composure to Get Through Chaos
