John Lincoln — February 27, 2017 Follow @johnelincoln— February 27, 2017 If you’re a video publisher who wants to monetize your content, Facebook has some good news for you. The social media giant is now allowing commercials to run during videos. So if you’ve avoided uploading videos to Facebook in the past because you didn’t … Continue reading What You Need to Know About Facebook Mid-Roll Ads
Tag Archives: need
Small Business Owners Need Composure to Get Through Chaos
David Kiger — February 10, 2017 Follow @davidkiger— February 10, 2017 Despite their best efforts, small business owners may face chaotic scenarios early in their entrepreneurial experience. This can come in a variety of areas. Just to scratch the surface, there’s securing funding, getting established as a reliable business, keeping clients and employees happy, and … Continue reading Small Business Owners Need Composure to Get Through Chaos
How the Digital Age Is Pushing The Need For Culture Change
Paul Keijzer — February 14, 2017 Follow @Paul_Keijzer— February 14, 2017 When you think of operating in the digital age things like automation, mobile computing, cloud computing and social media come to mind. All of these combined have created an environment where more information can be accessed, faster. Technology and the digital age have been … Continue reading How the Digital Age Is Pushing The Need For Culture Change
Chatbots in Recruiting: What You Need to Know
Noel Webb — February 10, 2017 — February 10, 2017 If you’ve ever booked a flight, bought a product online or needed some help from customer service, it’s likely you’ve crossed paths and interacted with a chatbot. The use of these automated systems has helped ease quite a few tasks like these for consumers and … Continue reading Chatbots in Recruiting: What You Need to Know
15 Things You Need To Know About Programmatic Native
15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading 15 Things You Need To Know About Programmatic Native
5 Reasons You Really Need SEO
Sean Butler — February 3, 2017 — February 3, 2017 SEO is one of only two marketing methods a business can use to improve their chances of being found on the first page of Google, Bing, and other search engines. While PPC offers instant visibility for your keywords, coupling this strategy with SEO can improve … Continue reading 5 Reasons You Really Need SEO
Everything You Need to Know About Online Survey Response Rates
Chris Boeckelman — February 3, 2017 Follow @cboeck— February 3, 2017 Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Instead of relying on hunches, companies can make confident, data-driven decisions that save time and money. Customers benefit from sharing feedback too. According to AgilOne’s Consumer Survey, over … Continue reading Everything You Need to Know About Online Survey Response Rates
!5 Things You Need To Know About Programmatic Native
15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading !5 Things You Need To Know About Programmatic Native
Three paid social features you need to try in 2017
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Brad O’Brien on February 2, 2017 tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your … Continue reading Three paid social features you need to try in 2017
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. Eric Enge on February 1, 2017 Back in August, I posited the concept of a two-factor ranking model for SEO. … Continue reading How machine learning impacts the need for quality content
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