Jessica Bennett — September 4, 2018 — September 4, 2018 A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and … Continue reading Using HTML in Email Marketing: What You Need to Know [Infographic]
Bob Van Rossum — September 4, 2018 Follow @BobVR — September 4, 2018 When it comes to determining how many candidates you should interview to find the best person for a job, it’s difficult to establish the “right” number. The quantity of candidates you interview for each role is going to vary largely on the … Continue reading How Many Candidates Do You Need to Interview to Find A-level Marketing Talent?
‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2018 About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% check for store hours, and … Continue reading ‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services
Amanda Clark — August 25, 2018 Follow @GrammarChicInc — August 25, 2018 mohamed_hassan / Pixabay The invention of the Internet has brought the world to our fingertips. You can do practically everything online from research to business to socializing to paying bills to ordering groceries (or takeout) to be delivered right to your door. But … Continue reading Resume vs. LinkedIn: Why You Need Both
Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018 There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite
Marvin Magusara — August 23, 2018 Follow @bubblelocalseo— August 23, 2018 Understanding Compliance Training Almost every business needs to act in accordance with some or another regulation. There are countless regulations that businesses have to conform to. A lot of regulations are universal in nature, a few are specific to an industry, and others are … Continue reading Which Businessess Need Compliance Training?
Derek Andersen — August 22, 2018 — August 22, 2018 In 2018, the digital marketing landscape is more competitive than ever. With spend rising rapidly on all channels, the pressure is on digital marketers to prove their ROI and acquire more customers at lower costs. In the face of this rising pressure, many marketers believe … Continue reading 14 Statistics Digital Marketers Need to Know in 2018
Reg Lane — August 22, 2018 — August 22, 2018 27707 / Pixabay WHEN IS IT TIME FOR A NEW WEBSITE? It is a question that we come across quite often and can be a difficult one to answer. But that doesn’t mean we can’t try, here are 7 signs that it is time to … Continue reading 7 Signs You Need A New Website
Erika Montgomery — August 6, 2018 Follow @PublicityErika — August 6, 2018 Do you struggle with generating new ideas for your blog articles? Here is a list of helpful ideas to get the juices flowing! One of the greatest things about blogging is that you can let your creativity run free. You can take about … Continue reading Need Blogging Inspiration? Here Are 5 Effective Ways to Keep Those Creative Juices Flowing
Liz Kislik — August 4, 2018 Follow @lizkislik — August 4, 2018 Very few decision-makers operate completely independently — even CEOs usually have to answer to a board. So unless you’re a sole owner, or a sole employee, you need to appeal to many different audiences to get support for your initiatives, as well as … Continue reading Why You Need to be Able to Make Your Case to a Variety of Audiences
