Tag Archives: need

How Many Candidates Do You Need to Interview to Find A-level Marketing Talent?

Bob Van Rossum — September 4, 2018 Follow @BobVR — September 4, 2018 When it comes to determining how many candidates you should interview to find the best person for a job, it’s difficult to establish the “right” number. The quantity of candidates you interview for each role is going to vary largely on the … Continue reading How Many Candidates Do You Need to Interview to Find A-level Marketing Talent? →

‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services

‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2018 About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% check for store hours, and … Continue reading ‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services →

The worlds of brand and trade marketing need to unite

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018   There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite →

Need Blogging Inspiration? Here Are 5 Effective Ways to Keep Those Creative Juices Flowing

Erika Montgomery — August 6, 2018 Follow @PublicityErika — August 6, 2018 Do you struggle with generating new ideas for your blog articles? Here is a list of helpful ideas to get the juices flowing! One of the greatest things about blogging is that you can let your creativity run free. You can take about … Continue reading Need Blogging Inspiration? Here Are 5 Effective Ways to Keep Those Creative Juices Flowing →

Why You Need to be Able to Make Your Case to a Variety of Audiences

Liz Kislik — August 4, 2018 Follow @lizkislik — August 4, 2018 Very few decision-makers operate completely independently — even CEOs usually have to answer to a board. So unless you’re a sole owner, or a sole employee, you need to appeal to many different audiences to get support for your initiatives, as well as … Continue reading Why You Need to be Able to Make Your Case to a Variety of Audiences →