Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
by AJ Agrawal July 1, 2016 Follow @ajalumnifyJuly 1, 2016 The concept of the personal brand has become almost a buzzword on the business landscape of today. A personal brand, when used correctly, can do a lot of good. On the other hand, not every company needs one of these in order to boost their … Continue reading Does Every Small Business Owner Need A Personal Brand To Manage Their Company?
by Donna LaNasa June 30, 2016June 30, 2016 What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone … Continue reading Why You Need To Build Your DMO’s Social Sales Force
by Randy Milanovic June 28, 2016 Follow @kayak360June 28, 2016 It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your … Continue reading Know What You Need Before You Start Searching
by Stephen Claridge June 25, 2016June 25, 2016 Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Marketers involved in online advertising swear themselves into the order by repeating measure everything for a full night … Continue reading Why Does PPC Advertising Need Call Tracking?
by Carrie Dagenhard June 27, 2016June 27, 2016 Whether you’re trying to calculate how many cups are in a quart, find the name of that actor from that one movie you watched last weekend or locate the closest Indian buffet (mmm), chances are you start your journey on Google. (Or maybe Bing, Yahoo or—gulp—AOL.) It’s … Continue reading 9 Organic Keyword Strategy Hacks You Need To Know
by Graeme Caldwell June 24, 2016 Follow @nexcessJune 24, 2016 You have a WordPress lead generation site you’re happy with. It does a good job of advertising your business and the services it offers. A trickle of leads visit your site, and some of them fill in a contact form. Everything seems to be going … Continue reading Does Your WordPress Business Site Really Need A Blog?
by Brandon Gains June 24, 2016 Follow @brandongainsJune 24, 2016 While traditional desktop email campaigns have been passed over in favor of other marketing channels, mobile consumer behaviors are prompting marketers to reassess and get creative with their mobile campaigns. Taking the lead from top e-commerce brands, we’re going to discuss how to send mobile-optimized … Continue reading Mobile Email Campaigns in 2016 – What You Need to Know
by Paul Morris June 23, 2016 Follow @SuperbDigitalJune 23, 2016 Content marketing and SEO have fast become major elements of promoting any online business or service. Your site’s position in Google’s rankings plays a huge part in how much traffic you get, how many followers you attract, and how much you generate in profitable business. … Continue reading How Much Content Do I Need on My Webpage to Rank Highly on Google?
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics. Kyla Becker on June 23, 2016 Backlinks are important — there’s no argument on that fact. The emphasis that has been … Continue reading Back to basics: Why you need to stop stressing over backlinks
