Does Every Small Business Owner Need A Personal Brand To Manage Their Company?

July 1, 2016

The concept of the personal brand has become almost a buzzword on the business landscape of today. A personal brand, when used correctly, can do a lot of good. On the other hand, not every company needs one of these in order to boost their online reputation.

To build a brand, you don’t need a personal brand because if your company speaks for itself it doesn’t need you. There may come a day where you can learn from organizations like Apple and form a personal brand, as Steve Jobs did. But that may be well into the future.

So how do you know when a personal brand is the right option?

When Personal Brands are the Wrong Option

First of all, what is the point of a personal brand?

There’s no doubt that a strong personal brand will enhance your life, but it only does this through long-term growth that’s always visible to the public. It’s one of those things that take years to build and only minutes to destroy. If you are looking at long-term expansion, it makes sense. But not every startup owners wants to expand.

Smaller businesses can be just the right size for some owners. They don’t want to step into the limelight and work on expanding the brand. They want to maintain its size and maintain its income. That’s perfectly okay. It just means that a personal brand isn’t something they have any interest in working on.

So When Does it Make Sense?

There are those brands that rely entirely on personal branding. Different industries place different values on the concept of a personal brand.

For example, someone who works for a marketing company may be offering personal consulting. Not only do you need the personal brand but you are the brand itself. If people are buying you, they need to know that the person they’re working with is worthwhile.

Leveraging your personal brand will enhance both your career and your earnings. Without the brand, you have nothing.

However, this is an example of someone who relies entirely on a personal brand. This isn’t the case for most people. You will fall somewhere between relying on a personal brand and not needing one at all. The majority of businesses will find value in focusing on making a personal brand resonate.

What Can a Personal Brand Actually Do?

There’s a lot of confusion regarding what a personal brand can actually do for someone. This is no surprise because it isn’t always obvious what it does or how you can go about building one. Either way, if you anticipate that you will need a personal brand at some point it’s best to start right now.

This is not something that you can build overnight. It can take years to build up a brand that you can be proud of.

So what can a personal brand actually get you?

Once people know who you are, you’re more likely to gain access to new contacts, you’ll stand out to clients, and you’ll have the edge in attracting investors to your company because they’ll know what you’re all about. When 84% of new business comes from referrals, you know a personal brand is valuable.

These are just some of the great advantages that a personal brand can get you. In short, companies have been made because of the power of personal brands.

But What Does it Look Like and How Do You Get Started?

It’s impossible to define what a personal brand may look like. This is just you. It’s designed to define you and nothing else. A personal brand is the image that you present to the general public. It may be entirely different to the persona that you show to your children.

The point is that a personal brand should be memorable, unique, and authentic. It’s all about the marketing of you.

To begin with, you need to take a headshot of the personal brand you want to reflect. This is the key image that you’ll see in all the newspapers. On top of that, you need a website to act as a central hub for your personal brand. Finally, a unique selling proposition should set you apart from the rest of the crowd.


These tips will help you to understand whether you need a personal brand and how to get started with it. Now you know that your personal brand can make your startup stand out.

How will you start crafting your personal brand today?

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