Tag Archives: Navigation

Testing shows e-commerce navigation doesn’t work the way we think it does

Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used. Brian Massey on October 20, 2017   At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. … Continue reading Testing shows e-commerce navigation doesn’t work the way we think it does

4 Secrets to Website Navigation Design with SEO Power

Nate Dame — February 7, 2017 Follow @seonate— February 7, 2017 An effective site menu structure is one of the most important elements of a website. It guides users through the brand experience and allows search engine crawlers to discover and prioritize site content. An effective site menu structure can increase leads, conversions, and search … Continue reading 4 Secrets to Website Navigation Design with SEO Power

Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Fahad Muhammad — December 20, 2016 — December 20, 2016 Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by … Continue reading Should You Use Navigation on Landing Pages? A Data-Driven Consideration